World Map of Model S Reservation Holders

[Robert.Boston]

Geographic Distribution Reservations: Update

With over 1200 pins on the world reservations map, let's take a look at where they are, first by country:

Country	Count	% of Pins
Australia	4	0.3%
Austria	6	0.5%
Belgium	25	2.1%
Canada	69	5.7%
Czech Republic	2	0.2%
Denmark	8	0.7%
Finland	1	0.1%
France	4	0.3%
Germany	26	2.2%
Hong Kong	1	0.1%
Hungary	1	0.1%
Iceland	1	0.1%
Italy	7	0.6%
Liechtenstein	2	0.2%
Netherlands	50	4.1%
New Zealand	1	0.1%
Norway	82	6.8%
Poland	1	0.1%
Portugal	1	0.1%
Romania	1	0.1%
Slovakia	1	0.1%
Spain	2	0.2%
Sweden	10	0.8%
Switzerland	28	2.3%
United Kingdom	8	0.7%
United States	859	71.3%
Grand Total	1201

Norway now has a solid lead over Canada, with Netherlands in a strong 4th position. We mustn't forget, though, that the Iceland pin is a fleet order of 100 vehicles, which puts Iceland firmly in second, after the US.

Iceland is tiny, as are some other countries with orders. What countries have the highest reservations per person? Here's the answer (for countries with at least 1 pin per million population):

Country	Population (millions)	Rate per Million
Iceland	0.32	312.50
Liechtenstein	0.04	54.79
Norway	5.05	16.25
Switzerland	8.00	3.50
Netherlands	16.75	2.99
United States	314.70	2.73
Belgium	10.84	2.31
Canada	34.97	1.97
Denmark	5.59	1.43
Sweden	9.53	1.05

Looking within the US, we have data in 44 states plus DC:

State	Count	% of US
Alabama	4	0.5%
Alaska	1	0.1%
Arizona	22	2.6%
California	220	25.6%
Colorado	16	1.9%
Connecticut	16	1.9%
Delaware	2	0.2%
DC	3	0.3%
Florida	62	7.2%
Georgia	26	3.0%
Hawaii	13	1.5%
Idaho	2	0.2%
Illinois	34	4.0%
Indiana	10	1.2%
Iowa	2	0.2%
Kansas	3	0.3%
Kentucky	5	0.6%
Louisiana	3	0.3%
Maine	1	0.1%
Maryland	29	3.4%
Massachusetts	31	3.6%
Michigan	9	1.0%
Minnesota	9	1.0%
Missouri	8	0.9%
Nebraska	1	0.1%
Nevada	4	0.5%
New Hampshire	2	0.2%
New Jersey	25	2.9%
New Mexico	4	0.5%
New York	27	3.1%
North Carolina	16	1.9%
Ohio	13	1.5%
Oklahoma	6	0.7%
Oregon	28	3.3%
Pennsylvania	17	2.0%
Rhode Island	2	0.2%
South Carolina	6	0.7%
Tennessee	4	0.5%
Texas	73	8.5%
Utah	5	0.6%
Vermont	4	0.5%
Virginia	22	2.6%
Washington	63	7.3%
West Virginia	1	0.1%
Wisconsin	5	0.6%

Georgia has slipped into the top ten states:

State	Count	% of US
California	220	25.6%
Texas	73	8.5%
Washington	63	7.3%
Florida	62	7.2%
Illinois	34	4.0%
Massachusetts	31	3.6%
Maryland	29	3.4%
Oregon	28	3.3%
New York	27	3.1%
Georgia	26	3.0%

Of course, some states are much more populous than others, so to put things on even footing, let's see where the density of reservations per person is:

State	Pop (000)	Rate per million
Hawaii	1375	9.45
Washington	6830	9.22
Oregon	3872	7.23
Vermont	626	6.39
California	37692	5.84
Maryland	5828	4.98
DC	618	4.85
Massachusetts	6588	4.71
Connecticut	3581	4.47
Arizona	6483	3.39
Florida	19058	3.25
Colorado	5117	3.13
Texas	25675	2.84
New Jersey	8821	2.83
Virginia	8097	2.72
Georgia	9815	2.65
Illinois	12869	2.64
Delaware	907	2.21
New Mexico	2082	1.92
Rhode Island	1051	1.90
Utah	2817	1.77
Minnesota	5345	1.68
North Carolina	9656	1.66
Oklahoma	3792	1.58
Indiana	6517	1.53
New Hampshire	1318	1.52
Nevada	2723	1.47
New York	19465	1.39
Alaska	723	1.38
Pennsylvania	12743	1.33
Missouri	6011	1.33
South Carolina	4679	1.28
Idaho	1585	1.26
Kentucky	4369	1.14
Ohio	11545	1.13
Kansas	2871	1.04
Michigan	9876	0.91
Wisconsin	5712	0.88
Alabama	4803	0.83
Maine	1328	0.75
Louisiana	4575	0.66
Iowa	3062	0.65
Tennessee	6403	0.62
Nebraska	1843	0.54
West Virginia	1855	0.54

FWIW, 77% of the pins are in blue states.

 

[sublimaze1]

FWIW, 77% of the pins are in blue states.

That, my dear Boston, is a shocking statistic.

 

[dflye]

That, my dear Boston, is a shocking statistic.

Given that every state internally is a mixture of blue/red/other vs 100% the same, and given that a large number of reservations are in metropolises (that happened to be in blue states), not really a surprising statistic.

However, I don't think one can simply translate that state level color down to individual reservation holders.

Maybe we can get Nate Silver on loan to do some statistical massaging for TMC, now that the election is over? :tongue:

 

[dsm363]

Maybe it has something to do with general attributes and tax breaks avaliable in more liberal states. We have no tax breaks at all in Texas.

 

[ElSupreme]

That, my dear Boston, is a shocking statistic.

Well it might not actually be that shocking. The population of the blue states is 64% of the US population. And to add on top, most of the wealth in the country is in California, and NewEngland/MidAtlantic where everything is blue probably puts close to 77% of the US wealth in blue states. Texas being the only real Red state with large population and wealth (maybe NC, Atlanta, and Phoenix being the other places in Red states where you have both population and wealth).

- - - Updated - - -

Maybe it has something to do with general attributes and tax breaks avaliable in more liberal states. We have no tax breaks at all in Texas.

Probably not. We have a $5,000 tax credit in Georgia and we are a pretty red state.

- - - Updated - - -

Red Population	Blue Population	Total
112,105,916	196,639,622	308,745,538
36%	64%	100%

\
From 2010 Census Data

And Florida as a Blue state, even though it is not yet official.

 

[kvietor]

Well to add to the confusion, I live in a blue county (Hillsborough) in a blue state (Florida) but am as red as my Model S.

 

[sublimaze1]

Well to add to the confusion, I live in a blue county (Hillsborough) in a blue state (Florida) but am as red as my Model S.

In order for blue to stay blue there needs to be red to support blue. You are needed in that county and state. Your country needs you. I approve this message.

 

[ElSupreme]

Well to add to the confusion, I live in a blue county (Hillsborough) in a blue state (Florida) but am as red as my Model S.

Did you get a custom blue Model S like Laurent? :tongue:

First Model S to get a custom color after delivery?!

 

[kvietor]

Did you get a custom blue Model S like Laurent? :tongue:

First Model S to get a custom color after delivery?!

Never.

 

[Zextraterrestrial]

Out of placed I'd consider living in the US, the top 6 are actually the top 6 states I would pick. Strange
(Note: I haven't been to all of them and there are surely other states that are 'nice')

 

[Robert.Boston]

What caught my eye was that Tesla has no physical presence in two of the top ten states: Maryland and Georgia. The fact that it can have robust sales without a store, gallery, or service center in the state says quite a lot about the strength of Tesla's brand and product.

Another aside: the six states without marked reservations are Arkansas, Mississippi, Montana, North and South Dakota, and Wyoming.

 

[ElSupreme]

What caught my eye was that Tesla has no physical presence in two of the top ten states: Maryland and Georgia. The fact that it can have robust sales without a store, gallery, or service center in the state says quite a lot about the strength of Tesla's brand and product.

Yeah but the DC store basically covers 1/2 of Maryland, and Baltimore is only an hour or so away.

Georgia on the other hand is a 90 minute plane flight to the nearest store.

Although they do have a service center planned, and they were advertising for a mall store position a few months ago.

 

[ChrisC]

Georgia has slipped into the top ten states

Woohoo! I attribute it to our cheap electricity here. With Georgia Power's time-of-use rate plan, electricity overnight costs 5-7 cents per kWh.

I'm surprised to see New York so low. Of course, this is just the self-reporting data, not a necessarily representative sample.

 

[Jgdixon]

You could add the new Tesla store at Yorkdale Mall in Toronto. Opens November 16

 

[Robert.Boston]

Our delivery specialist told us that after the state of California, New York is Tesla's next biggest market and well ahead of third place.

interesting; that's not consistent with my map. I guess New Yorkers are too busy to read TMC!

 

[JakeP]

And your excellent zeemap only has ~1200 entries, which means it only has a 10% sampling of reservations. I wonder how that compares to TMC readership as a percentage of reservations? Perhaps we should be encouraging people to plot themselves if they haven't already...the information is extremely useful for Supercharger location conjecture, finding nearby enthusiasts, etc.

You can locate yourself if you haven't done so already using this link:

Tesla Model S & X Reservations

Or maybe bump the map post over on the TM forum?

 

[NigelM]

And your excellent zeemap only has ~1200 entries, which means it only has a 10% sampling of reservations.

For consumer research purposes that would be considered a huge sample.

 

[JakeP]

Nigel, I definitely agree, but this sample is probably heavily skewed toward earlier reservations, say the first 50% or so. I would be very interested to see where the most recent 5-6K reservations lie geographically. Spread around the US in a similar fashion? Clustering around existing owners/TM Galleries?

Of course, Tesla has all this information at their fingertips.

 

[Arnold Panz]

For consumer research purposes that would be considered a huge sample.

It's not necessarily a good sample, even though it's large, because it isn't a random sample. That doesn't mean the DS is right about NY being second behind California (maybe he meant metropolitan area after SF area?), but it is possible that Floridians and Texans, for whatever reason, would skew towards participation on TMC whilst NYers don't participate on TMC and therefore get underrepresented on our maps and such.

 

[NigelM]

It's not necessarily a good sample, even though it's large, because it isn't a random sample.

I didn't say it was good, I said it was huge. However, the larger a sample becomes the less you should worry about keeping it random.