We get this question a lot and I can spend hours on this subject.
To clarify, there is NOTHING out there that is going to do what a wrap does. Coatings and sealants can minimize scratches but they cannot prevent them. Having a clear bra on the car that is 150-200 microns thick, in comparison to the best nano coating that is 5-9 microns thick. Products like Opti-coat, CQuartz, Modesta, etc. are great, but they will not prevent rock chips, scratches, scrapes, etc.
As for the misconception of only needing a "detail" every two years, to each his own. It's like me saying I'll go to the dentist every two years but I'm still going to eat 3 times a day. Brushing and flossing is great, but seeing your dentist every 3-6 months helps stay on top of any diseases and not to mention you'll have beautiful pearly white teeth to enjoy everyday while you chomp away
So, a proper detailing regimen is just as important as a tune up and caring for the mechanics of your car.
As for complete wraps going for $3000-4000, well...you get what you pay for. The devil is always in the details. Different regions, different installer skill, different business background, all play a role in pricing. Bottom line, best thing to ask an installer:
1. How much experience do you have installing clear bra?
2. How much experience do you have installing brand xyz?
3. Do you pre-cut or hand trim? If hand trim, are you bulk wrapping or computer cutting and trimming by hand? Those installers that simply lay down film and trim everything by hand are pure artists. This requires years to master and the results are near seamless and flawless.
4. What is manufacturer warranty and YOUR warranty? What if you stop using film xyz, will you still warranty my installation years down the road?
5. What steps do you take to prep my paint for installation? At a minimum, a proper washing and claying is crucial. Higher end shops will perform a proper paint correction and touch up any paint chips
6. If you do a FULL coverage, define FULL. How far to the edge of each panel do you come? Do you wrap over edges? Do you remove panels to gain greater access and wrap film around edges? If you do take off panels, how much experience do you have with MY car?
7. What do you do to the film post installation? Do you apply a coating to protect the film?
8. What's a good time for me to stop by and see your work?
9. and the final question once all these questions have been asked HOW MUCH FOR MY BABY (your car, not real baby
)?
A typical new client calls us:
Client: I've seen your work on the forums, how much for my ....
Me: It's $XXXX-XX,XXX depending on coverage.... then he's shocked.
Client: Well that's XX% more than your competitor.
Me: For the price you were quoted, what coverage is it?
Client: Full, of course
Me: What film is it?
Client: Um, not sure. I didn't ask. (Or sometimes they say XPEL...then I ask is it XPEL Ultimate? Because they make several levels of film. The answer then is also, well, I didn't know they make different ones)
Me: What's their pre and post prep?
Client: I'm not sure
Me: What's the shop's warranty?
Client: I'm not sure; I didn't ask. The film is X years. (That's great, but what if shop no longer carries that film in a few years. Then what? Our warranty is always with GP. As long as we're in business, you've got us to take ownership of whatever happens to your film...within reason
Me: What is their definition of FULL and SEAMLESS install?
Client: Not sure...what's your's
By the end of this educational conversation, I've empowered the client so much that now he/she can make a clear choice as to which service is of VALUE. Being the cheapest doesn't provide the best value. And almost 9/10 times, we end up earning that client's business for so many reason other than just the mere act of installing XPEL Ultimate on their Model S. It's about the relationship and knowing someone is going to treat you right and care for your car like you would.
I hope this helps.
Finally, as long as you have a proper coating on the film, simply wash and apply a nano sealant spray and your film is going to look great for years depending on what you chose. Remember, a visit to your detailer every six month also assures you and he are on top of that investment protecting your whole car. Just common sense IMHO.
Oh, as for repainting a whole car for $4000....I think Ben Franklin said it best "
The bitterness of poor quality remains long after the sweetness of low price is forgotten". To paint a car properly, as in back to OEM, is around $12-15000. And even that, it'll never be as good as factory.