Tesla Opens Flagship Store in Zurich
Tesla Opens Flagship Store in Zurich
Automaker’s 12th Regional Sales and Service Center Will Serve Tesla’s Largest Per-Capita Market
ZURICH--(BUSINESS WIRE)--Leading electric vehicle manufacturer Tesla Motors will open its newest showroom June 10 in Switzerland’s largest city.
The store – located at Pelikanstrasse 10, in the heart of Zurich -- will host a media preview with Roadster test drives and executive interviews June 10th from 10 a.m. to 4 p.m.
An invitation-only VIP gala with celebrity guests and other surprises will follow, including the delivery of a one-of-a-kind car – an Arctic white 2010 Roadster that recently stole worldwide headlines as the record-setting winner of the Monte Carlo Alternative Energy Rally, piloted by motorsport star Erik Comas.
Steps away from the city’s famous Bahnhofstrasse, the high-profile Zurich store will allow prospective customers to test drive the Roadster, the only all-electric car on sale and in production now. Tesla, which has already delivered more than 1,000 cars in at least 25 countries, sells its own vehicles and has forged strategic alliances with Daimler and Toyota to produce zero-emission cars.
Epicenter of Tesla’s fast-growing Swiss community
Tesla has already delivered about 50 Roadsters throughout Switzerland, the company’s largest per-capita market. The Zurich store will serve as the epicenter for Tesla’s fast-growing Swiss community, and it will be the base for more zero-emission Alpine road rallies, owner-appreciation parties and other exclusive events.
