Do you understand supply/demand? Do you understand supply chain constraints? Have you tried to buy a regular car for MSRP? Have fun with dealer markups. Have you seen gas prices? Tesla is playing smart economics. They don't owe anyone to make less money on cars or to add features for increasing prices. You want more for your money, convince 200,000+ people to not buy a MY so prices won't continue to rise.
Like Farlasher, please use specific examples when you are comparing. A $40,000 Q3 is not a luxury SUV, not even a luxury CUV. For example, ventilated seats in an XC90 are only available with the $14,000 inscription package. Yes, $14,000. So your base RWD $52k XC90 becomes a $66k car. HUD is $1600. Heated rear seats and steering wheel are $750. Let's keep checking off boxes. And we aren't even in the EV realm. $68,900 for all the features you want.
Now lets talk XC90 PHEV. $1800 for the extended range option, 7.2 kwh additional battery capacity. For the 82kwh battery in the LR MY, thats $20,500. Back to PHEV, $70,000 for all the features and a 35 miles range. You want Tesla to provide 300+ mile range and all those features for $7000-$17,000 LESS?
XC40 Recharge Twin Pure Elctric is $60k, no HUD, no vented seats, no adjustable suspension.
You can get all the features you want in a Q4 e-Tron at about $60,000, but they aren't available and are subject to the dealer setting final pricing so expect it to be a lot higher. Model Y is bigger and has more room. MY is more efficient so costs less to run. These are real world efficiencies.
Tesla Model Y vs Audi Q4 e-tron: 2021 group test review | Auto Express
Yes totally agree with you. Just because price points are the same doesn't mean you can compare ICE with EV. There is a $10-20k adjustment factor to add to ICE vehicles.