You work in business/sales and you have to ask that question?
At every price point, there will be different uptake. You can raise the price and spend a bunch of money on advertising, you can lower the price and spend no money on advertising, or chose a middle ground. If your goal is to maximize profit in the near term, yeah, keep margins high and advertise. But that doesn't bring the car into the mainstream and you make even more people mad when you drop the price later. It appears Tesla is trying to ramp production higher and achieve volume efficiencies as quickly as possible while being production constrained, not sales constrained.
The Model 3 stunned Munro and Associates with the low part count and how inexpensively it could be produced. This is what will propel sales over the next two years now that the car is no longer the newest thing on the block. I want these amazing cars in the hands of people, not sitting in showrooms and displayed on TV as a luxury good, like they are made of unobtanium. Do you think Henry Ford became so wealthy by keeping the price of his car higher than the rest of the competition? No, over a 10 year period, from 1908 to 1918, he not only constantly improved the reliability, durability and power, he also lowered the price of his car, the Model T, from $825 to $360 in only ten years. By then he was selling 50% of all cars in America. That's how he became worth $199 billion in modern dollars, one of the wealthiest people of his day, not by keeping prices high and volumes lower.
If you have a net worth north of 20 billion dollars then I apologize and maybe you know more than Musk and team.