Man, just now reading that article about the Porsche/Audi reverse engineering of the Model 3, and it's really damning.
"Now a new report from Germany’s Manager Magazin (German and paywall) includes a deep dive into the state of Audi with comments from executives and insider sources. ... The Porsche and Audi engineers have to change [the PPE] because Tesla’s Model 3 has gotten better than they thought."
Read: "Oh f***!"
"The next-gen platform called Premium Platform Electric (PPE) was greenlighted almost two years ago and it is expected to be ready around 2020 or 2021."
Read: "We don't think we can compete until at least 2022, and please God, don't let Tesla keep improving even further during that time..."
"According to the new report, the first version was coming at about 3,000 euros too expensive, which Porsche is said to be able to absorb but Audi wasn’t on board."
Read: "Even our luxury brand can't turn a profit on this thing."
"The battery cell cost is apparently the biggest factor that pushes the cost of the platform higher"
Read: "That battery plant they're building that we're partnering with for 2020/2021 is already obsolete."
"According to the report, Audi and Porsche could delay the PPE in order to improve the cost and be competitive with Tesla."
Read: "Please, for the love of God, Tesla, slow down. Wait, did they seriously just purchase a company to let them lower their electrode manufacturing costs further...?"
"The PPE is becoming increasingly important for Audi according to Manager-Magazin’s report, which describes a failing e-tron program: 'The e-tron as the first electric Audi is not only late. It does not reach some target values and has become far too expensive with more than two billion euros in development costs. The approximately 600,000 cars sold for the break-even are now regarded as an illusion.' "
Read: "You know that thing we keep hyping as a 'Tesla Killer'? It's actually killing us."
"The German automaker is still planning several other vehicles based on the same platform before the PPE becomes available."
Read: "And it's going to continue killing us until we can introduce our now further delayed replacement."
I mean... damn. Is the rest of Volkswagen Group also this clueless and behind the times?
"Now a new report from Germany’s Manager Magazin (German and paywall) includes a deep dive into the state of Audi with comments from executives and insider sources. ... The Porsche and Audi engineers have to change [the PPE] because Tesla’s Model 3 has gotten better than they thought."
Read: "Oh f***!"
"The next-gen platform called Premium Platform Electric (PPE) was greenlighted almost two years ago and it is expected to be ready around 2020 or 2021."
Read: "We don't think we can compete until at least 2022, and please God, don't let Tesla keep improving even further during that time..."
"According to the new report, the first version was coming at about 3,000 euros too expensive, which Porsche is said to be able to absorb but Audi wasn’t on board."
Read: "Even our luxury brand can't turn a profit on this thing."
"The battery cell cost is apparently the biggest factor that pushes the cost of the platform higher"
Read: "That battery plant they're building that we're partnering with for 2020/2021 is already obsolete."
"According to the report, Audi and Porsche could delay the PPE in order to improve the cost and be competitive with Tesla."
Read: "Please, for the love of God, Tesla, slow down. Wait, did they seriously just purchase a company to let them lower their electrode manufacturing costs further...?"
"The PPE is becoming increasingly important for Audi according to Manager-Magazin’s report, which describes a failing e-tron program: 'The e-tron as the first electric Audi is not only late. It does not reach some target values and has become far too expensive with more than two billion euros in development costs. The approximately 600,000 cars sold for the break-even are now regarded as an illusion.' "
Read: "You know that thing we keep hyping as a 'Tesla Killer'? It's actually killing us."
"The German automaker is still planning several other vehicles based on the same platform before the PPE becomes available."
Read: "And it's going to continue killing us until we can introduce our now further delayed replacement."
I mean... damn. Is the rest of Volkswagen Group also this clueless and behind the times?
Last edited: