Interstate 80 is the fastest way over the Sierra Nevada from northern California. There are a few alternate routes, but they are much slower and are not as direct.
I think the reason is because Truckee is just about the sweet spot for traveling on Interstate 80. Far enough away from Sacramento and points west to be able to bypass Rocklin or Roseville, and far enough away from Lovelock or Winnemucca heading east.
There are not many locations on Interstate 80 east of Rocklin. Colfax is too close, and Verdi at the state line offers a casino and gas stations.
The Gigafactory has Superchargers installed along with hundreds of HPWC and J1772 connectors for charging.
But then again, there may be a flurry of activity anticipated for the GF, and many more employees will be commuting from the Bay Area to Sparks in their Teslas.