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When you wash your car and detail, do you use Armor-All or some leather conditioner to wipe down all of the rubber seal around the doors and windows? Will that help reduce and maintain wind noise protection?
Not every time I wash but perhaps 3 times a year I use Duragloss 253 Tire and Rubber Matte Dressing. (Chemical Guys or Amazon).
This is an excellent product and leaves both tires and seals a dark matte black and when dry will not transfer to door window glass.
Simply spray it onto a microfibre towel and go to town.
There are probably other products out there that do a similar job.
I do not think you want a product that leaves a gloss or will transfer to the inside of the windows around the doors.