Somehow, a 300-mile target range battery adds almost $20k bringing the MSRP of the XLT over $74k. I don't expect many will chose a 230-mile target range battery. At 10%-90% working range and 70% off the nominal range due to load/weather, this battery gets you about 120-130 miles of range between the charges, making the F-150 an expensive city car for occasional trips to a local mall.
I believe Ford either grossly overestimates the interest of buyers in F-150 EV or intentionally plays as if there were a huge long-lasting interest to game the stock market. The F-150 EV is THE SAME F-150 as an ICE version with some add-ons and a large frunk (which I find conceptually a great idea). The owners will have to care about charging and driving habits in addition to paying over $80k the SAME truck that can be purchased at $50k without range and charging worries. I like EVs, but if I have a choice between a $60k Model Y EV and a $40k Model Y ICE, I'd get an ICE car.