Harley-Davidson announced Monday that it will spin off its all-electric motorcycle brand called LiveWire.
“One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV,” Jochen Zeitz, chairman, president and CEO of Harley-Davidson said in a release. “With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”
The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9. LiveWire will operate dedicated EV showrooms in select locations, starting in California. It’s expected to have a city range of 146 miles.
Harley-Davidson and LiveWire intend to cooperate and share their technological advancements, according to a release.