That is a bit silly. If this is Tesla's mentality then it explains why they invest in vanity projects and features rather than little things like making sure the SC are properly staffed and trained for all the service needs they are getting.
People respond, e.g. take action, to things that matter to them - unless they are shallow and just want some bragging rights.
I don't care if my laundry detergent is the first to have plento-clean, I just care if it does what I need at the price I want.
I think Coke was the first and sells the most, but I prefer Pepsi.
And that is why you are not the one building Tesla, SpaceX and trying to go to mars. It takes a different mentality to accomplish those things.