I don't think any recommendation of SR, MR, or LR can be complete without discussing with the interested buyer what type of driving they expect to do, in what temperatures, and how closely they plan to micromanage heat, charging, regen braking modes, etc. So, you can't categorically tell someone in a cold climate that they shouldn't get the SR or the MR, but you can warn them that if they plan to take a lot of short trips, in very cold weather or deep snow, with the heat at comfortable levels, preheating on battery power, spirited acceleration, grippy winter tires mounted, dual motor, and a lot of time spent either in traffic or stopped at lights (where the heater continues to run), it is possible they may see horrible efficiency. Will it be 50%? I'm not sure. In Minnesota, driving exactly the way I just described, my energy graph is suggesting around a 50% range loss....if I keep driving this way. However, if I were in a situation where I needed longer range, I very likely wouldn't be driving this way, I'd be driving more highway miles and that energy graph would change accordingly.
So in summary, the situations where efficiency will be at its worst (city driving), are the exact situations where many people (not all, but many) won't need the range to begin with.