I think that's the point, Ford has given up making cars because they have the best selling vehicle for 44 years on their hands. It'll be tough for the CT to score against a competitor that has already come to market and has figured out many of their first gen issues. The CT will have NO accessory companies ready to go the way the Ford did, no giant industry of truck campers that can just be popped onto the back and are sold specifically to fit the truck. It's gonna be a long time before the value as a truck is going to be obvious.
Not sure about off-road usage either. People know what goes wrong with an F150 when you scrape it & how to fix it, people may be as scared as they were to take the Faberge X off-roading even though it was delivered with the plastic pieces to protect the lower finish. Despite the machine gunned CT we haven't seen them really being beat up in all the road miles Tesla's marketing team have been putting the fleet thru.
Now it will compete on the towing capability. Imagine pulling your Ford into the one 50kW charger on your route with your 131kWh batt you just drained towing your Airstream, compared to the Tesla with a high speed charger every few miles down the highway (even in Montana) that's going to be painful. Especially if it's out of order, can't believe how many of them are just ignored after installation.