The demand-pumping usefulness of any special item, like a fine color (I agree that the new red is magnificent), or a limited-time LR or free SpC or Mr Musk's signature or so forth, is a function solely of its surprise appearance. Were a unique color to be expected as a seasonal special, then orders soon would diminish in anticipation of the Next New Thing, and even worse, be susceptible to being received as a damp squib. "My favorite color: putty" <===and 42 TeslaPoints to the first who correctly provides the where, when and by whom.