Thekiwi
Active Member
Unsure why Tesla doesn’t offer Carplay(iPhone)/Android Auto as a paid option. Consider they are all about wringing every last penny they can out of each car, a software unlock with 100% margins for say $500 would on the face of it seems like a very easy win. Its an obvious driver for some peoples purchase decisions.I think the lack of quality iPhone and Android integration is without doubt keeping some people from buying a Tesla. No actual evidence, but it sure irritates the heck out of me!
In terms of other non-Elon reasons I have heard from people who are hesitant about buying a tesla after being inside one, I wonder if they would also be good opportunities for both increasing the addressable market and generating more profit from upgrades:
- an instrument cluster behind the steering wheel in the 3 & Y. Decades of driving habits make this a feature people miss. This might not be news for many here, but I was surprised to see that there are multiple third party kits that people get installed to get this functionality. Display behind Steering Wheel – TeslaTap
- physical controls. Ive seen this multiple times: drivers choosing an EV from a legacy manufacture because the interiors look the same as their ICE cars. Knobs and dials everywhere. yes many love the minimalism of Teslas, but on the flip side many also love the ease and effortless of controlling (A/C, music etc) via physical controls rather than tapping/swiping through a touch screen.
- The Stalk. No explanation necessary.
To be clear, not saying the above items should be installed as default, but that they should be optional paid extras for buyers who want them, especially for the 3 & Y which now sees sales growth flat-lining.