2 neighbors flagged me down today to ask me about my Model 3. I was surprised at their lack of any knowledge for the Model 3 or Tesla at all. This is how it really is in the real world, still tons of people out there that know next to nothing about electric cars. But word of mouth is spreading, people are seeing more and more Model 3's out there. Demand will continue to rise because out in the real world, people really really want this car.
Very few people understand Tesla, or their products. I don't understand why Tesla refuses to take any measure to educate the public and build the brand. Of course, it can't grow fast enough, doesn't have enough money and has severe problems with representation in the press.
No one knows that range anxiety is null and void in a Tesla... no one except Tesla owners. No one understands that you can charge your car at home, at night, at low cost and never stop at a gas station. No one knows that you can drive through California and the car will plan your charging stops.
Tesla and EM's image are constantly vilified by the press, but I never see anything done about it... The hit piece by the NYT cost the company millions of dollars in SP and brand value... Did anyone at Tesla make an effort to stop it? Correct it, Counter the story.
I don't particularly like marketing or spending money on AD budgets... but come on... the customers are not getting it done all by themselves, I try but the number of people I can reach everyday is meaningless. EM does what he can, but sometimes he is just not the right person... a number of his tweets have been destructive. And... isn't he a little busy running a number of disruptive companies. Busy, too tired, and likely too smart to answer stupid questions repeatedly.
Remember all of Apple's ads. Apple too was vilified. They had the entire MS Windows world (everybody) hating them because of Apples price and status, (sound familiar?). But Apple made the commitment to be creative about it, got extended press regarding their ads, won awards for their advertising, and now have reached the market cap EM aspires to... Why not copy success?
I understand that Tesla can not make the product fast enough... volume is a failure point... but the press is tearing apart this company and nothing is being done to stop it.
Another rant of mine about advertising, preached to the opposite of the choir... disagree away...
but.... how are sales going to grow? (I also really need to know how production volume could grow, without raising additional capital, cannot wait for this ER)[/QUOTE]
Tesla does not refuse. They just do not spend money on ads. Do you see where that money would come from at this point? As they cannot possibly meet demand since day one, I cannot think of a worse way to burn cash than to hand it to the so called mass media.
They would never be able to sway them now anyway. The forces against Tesla hand billions of dollars to the MM on a monthly basis. Do you think throwing a few mill here and there on ads would change the meme out there right now?
Legacy car manufacturers, oil companies, utilities AND mass media would LOVE to see Tesla burn. (Notice I did not even mention the billions shorts have bet on Tesla bankruptcy.). Because that is what their pocketbooks say, and come on you don’t live forever who gives a rat’s ass about the state of the climate thirty years from now. Thankfully, people like us don’t need to mix with the rabble. Now pass me the goddamned single malt, I need to book that vacation on my private jet.