The Boring Company has sold 20,000 flamethrowers marked with the company logo at $500 a piece, a marketing stunt that captured headlines and $10 million in proceeds.
But, customs agents are not keen on something called a “flamethrower” passing through their watch. So, to solve that problem, Musk says the item is being rebranded as ‘Not a Flamethrower.’ Musk shared the update in a tweet Friday.
Apparently, some customs agencies are saying they won’t allow shipment of anything called a “Flamethrower”. To solve this, we are renaming it “Not a Flamethrower”.
— Elon Musk (@elonmusk) February 2, 2018
Many thought the branded flamethrower was a joke follow-up to the sale of 50,000 Boring Company hats. But, soon video of Musk demonstrating the flamethrower appeared, along with an order form on the company website. The company says the flamethrower is “Guaranteed to liven up any party!”