To be honest I'm baffled as to why some posters here view the Feds' new self-driving guidelines as a negative. After reading the NY times article (
http://www.nytimes.com/2016/09/20/technology/self-driving-cars-guidelines.html) I'm feeling emboldened and optimistic as a Tesla investor. These guidelines are a major milestone and I think impact to TSLA short-term price should be neutral or slightly positive. It would be *really* dumb if there was any selling based on this news.
The Feds just fired the starter pistol in the race to autonomous driving. The market as a whole will now begin paying much closer attention to this race and watch how the players are doing. There are indeed many players. Most of them fall into one of two camps:
Incumbent OEM's
These include manufacturing juggernauts like GM and Ford who are pumping out the kind of volume that Tesla can only aspire to right now. They are based in places like Detroit, not Silicon Valley. Software is simply not in their DNA and they mostly recognize that they cannot make a plausible play at this market by developing autonomous tech in-house. Their only chance is to partner with or acquire true tech companies like Uber, Lyft, Google, Mobileye, Cruise or Comma.ai.
I just don't see that working out for the OEMs.
Once the major value add is in the tech, there is no fundamental reason--in the long-term--why their role is not totally commoditized. They will effectively be competing with one another to be the automotive Foxconn, building hardware to spec for the true owners of the ecosystem. They underestimate how ruthless tech companies are at devouring the markets they come into contact with. Just look at Mobileye, for example. They saw the stakes and tried to pull some crap with Tesla to lay claim to their data. They didn't get away with it, of course, but we'll get to that in a bit... And just look at how licensing Google's tech worked out for Yahoo. Silicon Valley is many things, but they are not suckers. There is absolutely no way they cede this market to Detroit and they definitely have the advantage here.
OEMs can try to acquire talent--GM with Cruise, for instance--but that's a real shot in the dark. The only acquisition targets so far have been tiny, young startups who have not brought anything plausible to market and seem to have taken the easy exit as acquihires. There is an insane impedance mismatch between a small, scrappy SV startup and a company like GM. There's no way they'll be empowered to truly drive the product or top-level strategy. And companies like Google and Uber are obviously not plausible acquisition targets.
which brings us too...
True Tech Companies
These companies are obviously taking the opportunity very seriously as well but they will have a major challenge deploying instrumented vehicles at scale. To date, Google has a few dozen bespoke cars deployed mainly in a small portion of Northern California. Each one requires a trained employee behind the wheel. Uber has a few bespoke cars deployed in Pittsburgh. Each one requires a trained employee behind the wheel. It's just not scalable. There's too much data that needs to be collected, there's too many real-world edge cases that need to be resolved and the AI will never be trained well without many thousands of vehicles blanketing the world and driving millions and millions of real-world miles for real end-users. The data is insanely valuable. Mobileye sabotaged their relationship with Tesla for a shot at it.
So...the tech companies can either partner with OEMs to get significant numbers of vehicles into consumers' hands, or they can try to manufacture at scale themselves. The first approach comes with major disadvantages. My hunch is that Apple was contemplating this approach (it worked so well with iPhones, after all). They saw unique challenges in automotive hence the readjustment of strategy and massive layoffs at Project Titan.
The second approach will take significant time and capital, and is not something software-first companies have usually succeeded at. Look at how Nest fared under Google, for example.
If only there was a company that truly had Silicon Valley tech and disruption in every strand of its DNA (maybe helmed by one of the most successful tech entrepreneurs of all time), but was also taking manufacturing very seriously, investing billions in new factories and working through manufacturing teething issues over the past decade. Hmmm...does anybody know of such a company?
Tesla is so far ahead in this race it's not even funny. They have 100,000 instrumented cars blanketing the developed world and are adding another 2,000 every week. They are the only ones collecting millions of real-world miles, using the data to hone the software and deploying it over-the-air to the entire fleet. These guidelines are a non-issue. They have of course been in constant communication with all the regulators. And as the only manufacturer capable of over-the-air updates, they can send out a compliance patch at-will if need be.
The only thing this news does for me is underscore how massive Tesla's advantage in autonomy is right now. Unless they screw up in a major way it is their race to lose. Game on!