Zuk said clearly 'be warned, we don't care about money'.
Elon didn't say this.
And yet, after couple of failures, Zuk learned to play game of managing expectations, which let investors of every vintage be taken for a relatively stable ride.
He made wins feel like a win.
In TSLA, for a while now, only 2013-and-before investors feel like they're winning. And it's not like Tesla company is doing badly - company manages to do great things, and yet disappoint Street and give ammunition to the bears. By constantly over-promising, apparently in order to manage SP. Taking a loss once, coming clean, and setting up for series of beats would have been how most everyone expect this game to be played. Wall Street likes predictability. Being different isn't bad, but being different by failing to deliver on expectations?
Well, look at the results. Company is so much ahead from where it was 3 years ago, and SP is where it was 3 years ago... And there are many investors underwater.