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Would it be viable for Uber or some such to buy several 100k base + eap + fsd cars and rent it at that rate?She is predicting robotaxi service at $.35 per mile.
There is zero chance I rent out my new Tesla at that rate.
My 10 year old Model 3? Sure.
She is predicting robotaxi service at $.35 per mile.
There is zero chance I rent out my new Tesla at that rate.
My 10 year old Model 3? Sure.
Uber already publicly stated that if the Model 3 was self-driving in 2020 that they'd buy every single one. Of course, Elon then published his 2nd Master Plan outlining the Tesla Network, and a few months later Uber purchased Otto. Coincidence? Hmm.Would it be viable for Uber or some such to buy several 100k base + eap + fsd cars and rent it at that rate?
CEO is not a sustainable competitive advantage, unless EM invents immortality and signs a "life-time" contract with Tesla.
Now, if we look at Tesla with 35-40 GWh of cell production in 2019, and 45 to 50 GWh of pack production, going to 105 GWh of cells and 150 GWh of pack production and compare against everyone else.
Here are two charts from recent FT articles using Benchmark Mineral Intelligence and Bloomberg New Energy Finance data.
Note how they disparage Tesla in that second chart and provide zero dots when they know there is cell production. Note that these present all automotive and stationary storage lithium ion production, which includes LiFePO4 that isn't interesting for automotive. These are 2020 and 2021 looks and we know that these factories take time to come online. I think the "commissioned" in the first part means they've started construction and put money forth. They also clearly have the LG Ochang facility at way too high of an amount... it was 3.2 GWh in 2013 but severely under-utilized at the time:
LG Chem to Crank up Its Idle Battery Productions Lines | Korea IT Times
Likely it is around 5 GWh now given cell improvements and demand from GM and Hyundai/Kia. The total "commissioned" for LG should be around 8 GWh today. Note that their own data is not quite lining up for Ochang. But oh, well, clearly BNEF is incompetent.
Anyways... likely then, commissioned for 2017:
Tesla/Panasonic: 16-7 GWh
Panasonic: 9-10 GWh
LG Chem: 8 GWh
Samsung SDI: 6 GWh
SKI: <1 GWh
BYD is all LiFePO4, and unclear how much of CATL is also. Chinese incentives were only for LiFePO4 and not NMC, but that recently changed so I expect the production mix to also change.
If frictionless robotaxi is available at $.35 per mile, there is 0 chance that I actually own a car.
I live in a house with a 3 car garage. I rather have my own car with my own mobile storage. Keeping a Tesla Model 3 15 years isn't going to cost me $.70 per mile. Aspirationally, powertrains will last 1m miles. At $.7 per mile that is $700k. It won't cost me even $.50 per mile.
You are gonna keep a model 3 for 15 years just to win a messageboard discussion? Seems like a high price to pay.
Fortunately the 2032 model is expected to have exactly the same features so there won't be any reason to upgrade.
Perhaps off target but the word quality should not be associated with gm. My daughters 2016 has had EIGHT SEPERATE RECALLS for safety issues. A ninth visit to service fo an oil leak. Battery range was 65 on delivery, now 50 10,000 miles later. When brought in for the oil leak, told if not unusual problem it would be fixed same day. My question was is it usual to leak oil?
If your Chevy hasn't been back to the dealership for that long please take them back as there will be sheets of recall to perform...Guaranteed. (Below results was just for fun looking up the recalls issues. 7 is nuts!)That is not my experience at all. Our 2002 Prizm with 145k is being driven my my oldest son and has yet to have a dealer issue. My 2004 Chevy Avalanche with 130k miles is doing just fine and has yet to go back to the dealer. My 2015 Volt with 40k has gone back 3 times all relatively minor. But my Roadster has been worked on more than my Chevy's combined and has cost more as well. The Roadster is an early car and I expected a few bugs but my Chevys have been very solid.
As has been pointed out previously, the cells Tesla uses are not garden-variety cylindrical cells. The normal jacketing and thermocontrol are absent because Tesla takes care of this at the module level. This reduces the cell cost for Tesla. So yes, anyone else could buy the cells, so long as their battery modules incorporate the same features as the Tesla modules.I think people now see that, but it opens the question, "why can't anyone else buy these cells from Samsung?"
No, I was way behind in reading this thread. After seeing 50 posts on the subject, I thought it needed to be pointed out that Tesla always planned to assemble battery modules at the gigafactory from cells sourced elsewhere.Pretty sure I posted almost exactly this about an hour after the news broke. So needless to say, I agree. You must be ignoring me!
I have the same approach with iPhones, but I'm afraid my iPhone 4s is becoming unusable. Too slow for the latest software, so no upgrades anymore. Too slow and inadequate to run modern apps as well. It's only five years old.I do keep my cars a long time. Get a good car,well equipt, and keep it a long time.
So, I'm looking for a solid cohesive succinct argument rather than which tell me most here may not be realizing the seriousness of this risk.
What you are missing is the "will" of these companies. Only when we see them break ground on factories that can produce vehicles in the millions and batteries to power them will we know if they are serious.
You could also make the same argument for most "Big Tech Co/Big Manufacturing Co/Big Battery Co" combination. Google/German Automaker/LG, Microsoft/Hyundai/Samsung, Amazon/PSA/Panasonic, etc.
You need three big companies that want to work together and commit the funds to get to scale.
All the companies listed above have some sort of lead over Tesla in one area or another.
Google has an AI & Maps advantage
Automakers know how to scale global vehicle production
Microsoft has better AR and computing power
Samsung and LG actually make batteries directly and have great sensor/display tech
Amazon has better logistics, probably better AI
The above doesn't even include Intel or Nvidia for chips. Any of the mapping companies, Uber, etc.
I agree that there is a risk over the 5 year + time horizon, however that 5 year clock doesn't start until you see factories being built. I would also argue that as Tesla grows, the 5 year horizon will increase, not shrink, as Tesla is arguably innovating faster than other companies.
I have the same approach with iPhones, but I'm afraid my iPhone 4s is becoming unusable. Too slow for the latest software, so no upgrades anymore. Too slow and inadequate to run modern apps as well. It's only five years old.
Do you seriously think a car whose behavior comes largely from its (buggy, constantly updated) software will really be acceptable in ten years, never mind fifteen? I predict that in six years you'll be completely unwilling to put up with a car that takes over an hour to fully charge its puny battery, when new ones take ten minutes to store 180kWh. Never mind the fact that it can't platoon in the EV-only lane.
succinct? in addition to what you got out of CorneliusXX response, (which I'm reposting for anyone new to the discussion, it is quite helpful)
you might consider that 2-3 years ago, several of us spent some time exploring the potential impact of Apple jumping in (or some other massive tech company for that matter) when the Apple car narrative was fresh. like yourself, some of us saw it as having the potential for a material change to the size of Tesla's runway years down the road.
what's happened since those days?
here's a pretty detailed account, I think well worth reading all through, but, I've excerpted a pretty telling portion below,
How Apple Scaled Back Its Titanic Plan to Take on Detroit
"Apple started Titan in 2014 with grand ambitions to make a dent in an auto industry that consultant McKinsey & Co. estimates will be worth $6.7 trillion by 2030. The iPhone maker embarked upon an aggressive hiring spree, and an Apple-designed vehicle was targeted by the early 2020s. The hope was to revolutionize cars in the way the iPhone upended the mobile industry in 2007.
By the end of 2015, the project was blighted by internal strife. Managers battled about the project’s direction, according to people with knowledge of the operations. “It was an incredible failure of leadership,” one of the people said. In early 2016, project head Steve Zadesky, a former Ford Motor Co. engineer and early iPod designer, left Titan. Zadesky, who remains at Apple, declined to comment.
Zadesky handed the reins to his boss, Dan Riccio, adding to responsibilities that already included engineering annual iPhone, iPad, and Mac refreshes. Bob Mansfield, a highly regarded manager who helped develop the original iPad, returned in April from a part-time role at Apple to lead the team.
About a month later, Mansfield took the stage in a Silicon Valley auditorium packed with hundreds of Titan employees to announce the strategy shift, according to people who attended the meeting. Mansfield explained that he had examined the project and determined that Apple should move from building an outright competitor to Tesla Motors Inc. to an underlying self-driving platform.
Departures
In the following months, engineers started leaving. Some chose to quit amid doubts over job security and skepticism that an Apple car product would ever come to market. Others were cut. In August, a first wave of employees was let go, followed by a second round in September.
More than 120 software engineers working on a car operating system and testing procedures were cut. Several hundred hardware engineers working on car chassis, suspensions, and undercarriages also left, the people said. The New York Times reported in September that Apple had cut dozens of employees from Titan."
Reading the whole article, that is quite a lot of testimony to the thesis that Apple backed away from making their own vehicle, with quite the taste in their mouth of hurt, discord, and being overmatched with trying to walk down the automaker path. Even with all that, I don't think we should discount that Apple could change their mind, and try again. Time has passed, though, and the events in the article speak to the issue of how daunting it is to start a vehicle operation, i.e., another attempt is likely to reflect some considerable humility about how aggressively to proceed. If they do shake off their rough, apparently aborted first go in this direction, I suspect, at best, they might produce 20K-40K vehicles in 2021, 500,000 in 2024, millions in the late 2020s (notice from the first sentence in the excerpt I included, when they first were looking at this in 2014, their target was the early 2020s for a vehicle launch... if anything, I've presented a more aggressive timeline than they would consider). It's hard to imagine that in addition to the cautiousness their first attempt, they wont also be focused on coming out with a quality product from day one, and, notwithstanding their massive amounts of cash, trying to go straight to hundreds of thousands, much less millions of vehicles produced per year seems like a near certain recipe for a reputation crashing product.
So, what might the impact of this Apple jumping back in be on this kind of timeline? While it would also compress the timeframe of the "kick the EV can down the road" game of the ICE makers, with a current auto market of 90 million vehicles per year, or call it 60 million if you want to in the mid 2020s because you believe autonomy will drop that number precipitously, I don't see any of this putting competitive pressure on Tesla until well past 2025. The key is that even if Apple did switch back toward a goal of making their own vehicle, by the time they could make 1 million per year, perhaps 2025 at best, the strong majority of vehicle buyers will be sold on long range EVs... so what of Apple having some of this massive market, if this were even to happen?
This is my opinion alone and may offend some people, but after years of reading about the prospect of the next "Tesla competitor", I can say with conviction that the process of designing & manufacturing a "Teslaesque" car is way more challenging than matching Apple's cell phones/iPads, it won't happen within the next 2-3 years.
The thought of a Tesla competitor popping up overnight or within the next 2-3 years is simply wishful thinking.
What's different about this disruption is that it'll likely be influenced by the availability of materials (namely batteries), which, I agree, will create a slow-motion effect. It's also very chicken-and-egg, as the availability of vehicles affects battery supply, and the availability of chargers affects vehicle supply. (Tesla, we know, brute-forced both)For several fundamental reasons this has been and will continue to be a slow motion disruption, dramatically different from the other disruptions we've seen in our lifetimes. This disruption is playing out over decades, not a few years.