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I have the same approach with iPhones, but I'm afraid my iPhone 4s is becoming unusable. Too slow for the latest software, so no upgrades anymore. Too slow and inadequate to run modern apps as well. It's only five years old.
Do you seriously think a car whose behavior comes largely from its (buggy, constantly updated) software will really be acceptable in ten years, never mind fifteen? I predict that in six years you'll be completely unwilling to put up with a car that takes over an hour to fully charge its puny battery, when new ones take ten minutes to store 180kWh. Never mind the fact that it can't platoon in the EV-only lane.
I will address this post in detail, because I know a lot of TMC members share this view, and I have a different point of view on this.
Cramer and other platforms/pundits have very wide following. How can it be "useless" to explain to retail investors a company's durable competitive advantage?! This is important and the reason why some (potentially) paid bloggers are attacking Tesla on these platforms. By shunning these platforms/authors/pundits, Tesla is doing a disservice to its mission statement when it can be using the platforms to tell its side of the argument. The fact that most retail investors know less than zero (that they know the FUD) is in part a result of this faulty strategy as it is a result of bears' efforts.
Tweets are helpful, for sure, but illustrating that JB is an insanely intelligent expert on batteries would go a long way to, not only explaining the company's durable competitive advantage, but also that Tesla is more than Elon Musk (i.e. key man risk is not as high as widely believed). Both of these are very important to the company's valuation and its future.
I would encourage you to look at the view count on these YouTube videos and compare it to Mad Money viewership. I understand that TMC members are extremely knowledgable on these issues, but an average Joe does not spend their days and nights researching battery technology on YouTube.
I agree with your explanation, reasoning, and conclusion. They just need to be told to people in layman's terms.
We'd be at 500 right now if you had a hype man like Cramer on your side.
Cramer is on Tesla's side.
~"If Elon can get money, he will win.
Musk is a promoter. He can get money.
People who buy the car buy the stock."
Thanks - Yes, he has come around on the stock already. Anyone in their right mind and with good intentions would, and he has.
I think my original suggestion was more about using Cramer's platform to refute FUD, and maybe even get rid of it forever, rather than create hype, which is a short-term phenomenon.
What's different about this disruption is that it'll likely be influenced by the availability of materials (namely batteries), which, I agree, will create a slow-motion effect. It's also very chicken-and-egg, as the availability of vehicles affects battery supply, and the availability of chargers affects vehicle supply. (Tesla, we know, brute-forced both)
However, I think this will radically accelerate in the early 2020s.
Someone earlier asked about moats. It's a favorite topic. I've even compiled a list of quotes from all the analysts and insiders who are convinced that Tesla has no moat. They range from our quote-machine friend at Fiat-Chrysler to Mr. Wonderful from Shark Tank. They're all great.
From my perspective, Tesla has at least five moats:
1. Big Auto is incapable of self-disruption and/or obsoleting their own IP
2. Superchargers
3. Batteries
4. 1st party dealerships
5. Software talent
I don't count the CEO a moat, though that's partly included in #1, as every other CEO is mostly caretaking profits and avoiding risks. And, self-driving isn't a moat because everyone's doing it.
If you look down that list it becomes apparent why every auto company is, at most, planning on having only one token EV by the 2019/2020 timeframe.
No one has a fully connected car.
No one has battery supplies to compete at massive volumes.
No one has a charging network.
No one has the freedom to do things that imperil their relationship with 3rd party profit-centers
No one has the willpower to bury their ICE engines and transmissions that they're still trying to improve
I don't see this changing without an existential threat. The Model 3 should be that threat, but it probably won't be apparent until sometime next year (when the backlog keeps growing), which would seem to create another 2-4 year lag for the real response. By then, hopefully the Tesla Network is up and running and they have a CUV, a Semi, a pickup truck, and maybe even a roadster ...
With a new technology, and battery technology, I don't think JB's words can remove FUD.
He talks to realtors and such about the future, but that is an audience already aligned.
JB is a smart, true believer. His words will reasonate with some. But not all.
Elon is the right face for the company. Second witnesses will have to be people from the ICE side. Like Cramer.
Great minds and such..No, I was way behind in reading this thread. After seeing 50 posts on the subject, I thought it needed to be pointed out that Tesla always planned to assemble battery modules at the gigafactory from cells sourced elsewhere.
What are your thoughts on expanding the "face of the company" beyond Elon to mitigate the key man risk? If Elon got hit by a bus today, the stock would tank. The company would survive, but the stock would tank. I don't think many people realize Tesla is already a 33,000+ employee MNC.
And I think Steve Jobs waited too long to do what Tim Cook is doing today: sharing the spotlight.
Until the key man risk is mitigated, I guess all we can hope for is safe autonomous buses coming about quickly.
Elon seems to like specialists, in the Jobs pattern...
The design guy that rode with Motor Trend does Ok. Better than Ok.
Let's paint a different picture. If Elon is an artist who designs corporations, wouldn't the value of Tesla go up, should something happen to Elon? As in "Let's all pitch in to make his vision come true, now that quibbles about personality traits are in the past."
That's an interesting way of looking at it. Although I agree with you, I don't think the market would!
I hope that Elon stays with Tesla for five more decades, but as shareholders, we need to be thinking about all tail-end risks to our investment.
Supercharger buildout would take Apple a year or two, and they can build multiple Gigafactories around the same time frame Tesla builds its Gigafactories 3-6, and they have similar/superior software capabilities. Yes they haven't built a car before, but they have managed a very complex global supply chain. They have more capital than Tesla. They're already known as a renewable energy environment friendly company. They have a similar cult following. They don't have an Elon Musk, if that's the only thing, that's a helluva key man risk in your argument.
What are your thoughts on expanding the "face of the company" beyond Elon to mitigate the key man risk? If Elon got hit by a bus today, the stock would tank. The company would survive, but the stock would tank. I don't think many people realize Tesla is already a 33,000+ employee MNC.
And I think Steve Jobs waited too long to do what Tim Cook is doing today: sharing the spotlight.
Until the key man risk is mitigated, I guess all we can hope for is safe autonomous buses coming about quickly.
You claim that Apple has similar/superior software capabilities as Tesla. I strongly suspect that is far from the case, but I'd like to hear how you and others rank them. I think that software engineering lies at the heart of how Tesla and SpaceX have managed to come so far so fast these past 10 years. I'm pretty confident this is due to the depth of Elon Musk's understanding of SW development coupled with his ability across all disciplines to recognize, hire and motivate the best people. I don't claim to know a great deal about Apple's SW chops so this next may be far off the mark. Apple has built their empire by innovating and developing excellent user interfaces and engineering the interaction of that SW with the evolving smartphone hardware. Nobody denies they have strong capabilities in this type of SW development. I'd argue that Tesla/SpaceX capabilities across the full spectrum of SW development far exceeds Apple. I'll only mention a few well known examples but there are dozens more. SpaceX has developed SW advanced enough to enable a Falcon 9 first stage to reliably reenter and return to a soft landing. Their SW engineers enable SpaceX to design new generation engines with performance greatly exceeding their current world class Merlins. The same culture in Tesla is advancing deep learning to move closer and closer to full autonomy. It has designed and coordinated vehicle software of great complexity and Tesla vehicles are still the only ones where each iteration of what must be a massive code base can be pushed to update customers cars overnight. What has Apple SW engineering done that is comparable or better than Tesla/SpaceX?
100% agree that Volkswagen is and should be the first company to break the ICE mold. They've been freed by dieselgate, which represents their own existential threat. And it's still on-going. In fact, I think the German companies will all break out first. But, then, as you point out, they'll face internal resistance from anyone and everyone involved in the ICE chain, because all that technology will eventually be obsoleted.This is spot on. Super kudos.
Your post got me thinking about something. I think Volkswagen is probably the ICE maker that's trying hardest to turn around the ship to BEVs, propelled by the diesel scandal. Even they, however, are dragged by the usual corporate politics as a recent WSJ article laid out. Even if a new CEO sees the light, he/she still has to convince the executive team and a global corporation with tens of thousands of people. Anyone who's ever worked at an global corporation will tell you: this is no easy task, if at all possible.
IF, however, Volkswagen can pull it off, it will become much easier for others to follow. If Volkswagen can break away from dealerships and go direct-to-consumer, for example, then other ICE makers will likely follow. Without that, among other things as you laid out, ICE makers can't compete with Tesla.
I think time for most of them has run out though.