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Great write up! Go with the winter tire/wheel set up. The tire compound on winter tires are softer, which is even more evident as the temp drops below 40 degrees. The industry as a whole has firmed up the compound on 'all season' tires so they last longer, at the detriment to cold weather...

I think it would be a misstep to build a 'truck' on a car skateboard, unless the target market is city delivery & independent city tradesmen. There is definitely a use case for this, but selling that into the F-150 crowd would not work. A small truck will get laughed out of any Red or Purple...

Those really look nice!!

Traditional ICE vehicle advertising is done by the brands AND by the dealers. Brand ads are typically split into: "Hey, our brand is better than your brand..." and "Hey, our national sales event is going on, so go to your local dealer to purchase..." The dealer ads are typically, "Hey, $$ off...