I was wondering the other day if maybe this could be a way for Tesla to gain capital: sell data. They maybe read a tipping point in which they are so sure about their competitive advantage that they can make a dump of 1y of data and sell it to the highest bidder or something. Tesla would be gaining another million miles just the day after that. I bet Google and Apple would be willing to pay a lot of money for that.
Is this a very stupid idea?
It's funny you mentioned this. I thought about something along these lines the other day as well (licensing AP 8.0 rather than selling data) and immediately dismissed it as "a stupid idea."
But then I thought about it some more. Say AP 8.0 does end up reducing serious injuries and fatalities by a factor of 3 in a short period of time as Elon predicts. That is a safety improvement of historic proportions -- a much bigger advance than airbags and potentially around the same order of magnitude as seat belts, which appear to reduce injuries by about half.
At some point it might not be completely crazy to license this (at least the accident avoidance portion) to the industry. Let's say you license it for, let's say $250 per car, multiplied by 100,000,000 cars per year, at about 95 percent margins (licensing doesn't cost much). That's about $24 billion in profit. Tesla owns the data, so the system continues to improve. That would be quite something.
I would be the first to admit that this is just crazy speculation and probably would never happen. And it might even be just plain stupid.
But, interestingly enough ..... the very last thing Elon said in his press call on AP v.8.0 was:
And my personal guess is that ultimately that will probably be a 3 fold improvement in safety. That’s approximately where it would asymptote with the current hardware system, which I think is a wonderful thing. And in not a long of time, well for me, I think it’s going to be next year type of thing. Not far. And the great thing is that it doesn’t require any additional hardware. It’s just software over-the-air update. It doesn’t even require for you to bring the car into service. The car could be in [Timbuktu] and we would be able to update it.
I think this is a really good solution. Perhaps something that other carmakers would think about using as well. [inaudible] Thanks everyone. I appreciate your time.
Transcript: Elon Musk’s press conference about Tesla Autopilot under v8.0 update [Part 7]
Edit: Thanks again to Fred at electrek for posting the transcripts