2daMoon
Mostly Harmless
This year will almost certainly break Super Bowl viewing records due to the Taylor Swift effect.
Who is Taylor Swift?
Are they an analyst for some investment firm?
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This year will almost certainly break Super Bowl viewing records due to the Taylor Swift effect.
It was some kind of sports event. This year it’s some kind of mega popstar, love story, air travel, sports event.I guess the super bowl is some kind of sports event. How many in the US watches this?
Dude, even the redneck hillbillies living under rocks on the mountain top next door know who Taylor Swift is. And they wish they were her because they would then get to spend time with Travis and Jason.Who is Taylor Swift?
Are they an analyst for some investment firm?
Do Hitachi and Fujitsu count? I guess not. Nor the dozens more. Many of the most innovative suppliers just don't promote much in slow-to-adopt protectionist market like USA. Not being sarcastic. My present building project has a short list of eleven (11) providers, although not all do a/c, hot water/pool heating/house heating plus...some, Chinese ones offer all that plus EV charging (and the EV) solar panels, inverters, power controllers and pre packaged integration of all the above. factually most of the heat pump suppliers have only air or eater and usually emphasize heating functions.How many current heat pump manufacturers offer a single sourced set of integrated products to provide energy production and storage, energy arbitrage, BEV charging, HVAC operation, water heating, and more?
I seriously doubt any existing heat pump provider will be offering something like this anytime soon. The scale of their R&D to develop an integrated set of products would take years to develop.
Tesla already has the engineering completed, and examples are in production that provide these services currently in their existing auto and energy products. All that need happen is rolling them into a turn-key product.
Builders would adopt this technology as an easy way to provide a single source supplier offering all of these products/services, integrated together for maximum efficiency and likely reduced cost. How attractive will such an integrated package of customizable products be for new construction projects, and as a retrofit into existing locations? This has applications found spanning from residential to commercial to industrial scale projects.
Fortunately, just because a lot of people are unable to envision such applications and deployment within an industry it doesn't mean that nobody can. Tesla has a significant number of the "can envision" folks concentrated into a single company that has already solved for these.
All that needs be done is combine this existing technology together into a scalable, easy to manufacture product that can be quickly and economically integrated into construction and renovation projects.
Oh, and the current heat-pump manufacturers probably aren't working toward a mission to accelerate the transition to sustainable energy. Whatever their stated mission might be, it is unlikely to be a motivating factor for their employees to crank out a disruptive system the way that Tesla has a long history of doing.
I thought the primary Jet of 1969 was the B747 capturing world imagination only a year after first deliveries.Superbowl is to America what the World Cup is to the ROTW. It matters, all year long. And possibly for 55 years: (ask the next American you meet about the '69 Jets)
"The New York Jets, led by quarterback Joe Namath, rocked the sports world and the country on Jan. 12, 1969, by becoming the first American Football League team to defeat an NFL team with their 16-7 Super Bowl III victory over the heavily favored Baltimore Colts at Miami's Orange Bowl."
Super Bowl III 50th Anniversary Celebration - New York Jets www.newyorkjets.com › schedule › super-bowl-iii
Even if your not old enough to remember the game itself, if you've an American you have heard of "Broadway Joe".
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No, she was Tom Swift's sister./sWho is Taylor Swift?
Are they an analyst for some investment firm?
Okay, with that in mind, maybe thirty seconds of a big Tesla "T" staring them down. No voice-over, no action, no comedy, no heart-strings being tugged. Just the T.
Considering the hype around the game's ads, this would leave an indelible mark on the viewers' subconscious simply because they focused intently upon it expecting something to happen.
Don’t know the author, but the article states many things that are consistent with what we can see… distracted Elon, lack of alignment with climate change (at least in contrast to prior alignment)… leading to a “what’s next for Tesla?” quandary.Ummm, not worth reading. It's written by Tim Higgins who has always been on a mission to smear Tesla and Elon, no matter what events are taking place
But it’s electric. Only gets 100 miles per charge. Takes 2 hours to charge 50%. Can’t be driven in the winter. Can’t tow anything larger than a tricycle especially in the winter where it loses 50% charge. And the CEO hates Jews and is on drugs.How about a simple voice over message:
“Bet you think Teslas are expensive. FACT, The Tesla model 3 and Y cost less than the average new car. FACT: Tesla model Y is the best selling car in the world and comes with $7500 POS tax credit. What do you think now ?”
Is delivering that message to over half of America’s 30-55 years olds worth $7million.
Edit: I’m undecided between Mr T or James Earl Jones for the voiceover
I thought the primary Jet of 1969 was the B747 capturing world imagination only a year after first deliveries.
Curious why you didn't highlight the "1984" ad, the original viral Chiat/Day/[email protected] collaboration.'Always' is mostly hyperbole. A simple, highly-visible one-time ad has been shown to be highly effective for elevating a brand. This 1985 Superbowl ad still resonates today after 4 decades:
Let's see what their new L.A. ad working group* comes up with.
*personally, I'm rooting for Ross the Lemming...
But it’s electric. Only gets 100 miles per charge. Takes 2 hours to charge 50%. Can’t be driven in the winter. Can’t tow anything larger than a tricycle especially in the winter where it loses 50% charge. And the CEO hates Jews and is on drugs.
^That’s just for starters.
30 seconds isn’t long enough to change a lot of minds, especially minds that have already fallen for the bs and likely inebriated in the moment. Avocados from Mexico, though? Sign them up because it’s a catchy jingle.
Took the superbowl ad funds and gave direct discounts to customersWait, I though the Uber bulls were saying that the point of sale EV credit would boost Model Y demand?
There has been no significant boost in Model Y production.
Interest rates have not increased any further.
So all that can really explain it is…
Demand issues.
Why do people keep repeating this? Tesla is mature enough and has plenty of talented executives to take over in that scenario. Elon has even been wrong on major issues and corrected by his executive team; e.g. the executive team convincing Elon not to put all the eggs into the Robotaxi but to simultaneously develop the Model 2.
I understand that you’re joking but I did the math and $7mil divided by 0.5mil US sales would be a $14 discount per car.Took the superbowl ad funds and gave direct discounts to customers
I guess SP gonna be supporting the Chiefs(red) on Monday…
Those are some optimistic numbers you pulled out of the Underworld.And that is perfectly fine. If 100 million adults in the key demographic are watching, let’s assume 60% cant afford a Tesla even with the tax credit.
Of the remaining 40 million, assume half already know what a Tesla costs and will learn nothing new from the ad.
Of the 20 million left, assume 15 million fall in the category you describe and would never consider electric or Tesla.
The ad just educated 5 million potential buyers that Tesla’s are not as expensive they thought.
Assume 5% will purchase a new car this year and you just generated 250K possible sales leads. That is $28 per sales lead. Ask anyone in the car sales business if that is expensive.
There is a sugnificant proportion of potential Tesla buyers out there who think Tesla’s are much more expensive than they are.
And here I thought that was the day you turned your TV off.The Superbowl is not just a sporting event, it's an event and an occasion where people gather for watch parties, fans and non-fans alike. The commercials are a feature of this event and a meta-event unto themselves. For some, they're more interesting than the game.