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Well, they have demand (and almost no competition) so won't care about customers or customer experience. They'll use every possible cheap tactic to maximize whatever they are trying to maximize without being fair.
Seattle WA. I think it's the color (paint and interior) which is pushing the EDD. I've noticed sooner deliveries for M3LRs even with more recent order date than mine.
BTW. What's your location?
M3LR, MSM/White, 18" ordered on 9/6.
EDD on 9/07: November 22 - December 22
Update on 9/10: October 31 - November 30
Update on 9/28: November 21 - December 21
Update on 10/30: December 17 - December 31