Good article. Many organizations, especially young companies end up extensions of the CEO. Apple took on Steve Jobs' personality and Microsoft Bill Gates'. Tesla has Elon Musk's drive and ambition woven into it's corporate culture.
Elon is obviously a fan of Science Fiction, I'm sure he's familiar with the Heinlein quote: "Always listen to experts, they will tell that it can't be done and why. Then go out and do it!"