The latest but not greatest from VW or how to fall further behind in EVs.
VW will not deliver any EVs and Plug-ins any more until end of this year. This has been officially confirmed by the speaker from VW. Today they have a bottle neck to get the certification for Diesel and Gas cars done. That has been reported previously.
Because of that bottleneck they concluded and decided that, "EVs and Plug-Ins are comparably sold less often and for the reason they do not get priority." "EVs will be delivered again next year"
Volkswagen kann keine Elektroautos mehr ausliefern
For me its another testimony that VW has not understood the strategic relevance of VW EVs for the future of their business.
They could have prioritizes EVs to get them out on the street to show they have models too and its more to come. Instead they decided that short term revenue and profit is more important than long term success with profit and revenue.
Consumers will consider and remember VW (the brand) not to be a player in EVs for now. Even if the VW brand will bring good EVs out one day it will be more hard for them to change the consumer perception that they do not play in that field.
I am very concerned now, not because they loose some EV revenue in 2018 but I do not see the change in behavior and strategy that I did expect from VWs board from GAS&Diesel to a strategy making EVs a success.