Part dinosaur, part Mars bar … it's the Avatar-inspired Mercedes-Benz!
Part dinosaur, part Mars bar … it's the Avatar-inspired Mercedes-Benz!
So thank Eywa for Mercedes-Benz. For reasons you could never hope to understand, Mercedes recently unveiled the Vision AVTR, a concept car that has been directly inspired by the decade-old film. As part of the company’s Ambition 2039 initiative, which aims to make Mercedes “the most loved sustainable modern luxury automotive brand in the market”, the Vision AVTR was designed to show what driving will be like in the distant future.
Maybe I’m doing the car an injustice. Let’s hear what Mercedes’ Steffen Köhl had to say about the car: “There is a universe of shapes and creatures from the film’s universe that provoked us when we thought about the vehicle’s design. The spiral repeating lines from the Na’vi reflect the illumination of the multifunctional control element in the centre console that allows human and machine to merge.
But there’s more. Köhl added: “The 33 bionic flaps on the back of the vehicle are reminiscent of scales from the dinosaur-like creatures from the film, and they move and breathe and live.”
Part dinosaur, part Mars bar … it's the Avatar-inspired Mercedes-Benz!
So thank Eywa for Mercedes-Benz. For reasons you could never hope to understand, Mercedes recently unveiled the Vision AVTR, a concept car that has been directly inspired by the decade-old film. As part of the company’s Ambition 2039 initiative, which aims to make Mercedes “the most loved sustainable modern luxury automotive brand in the market”, the Vision AVTR was designed to show what driving will be like in the distant future.
Maybe I’m doing the car an injustice. Let’s hear what Mercedes’ Steffen Köhl had to say about the car: “There is a universe of shapes and creatures from the film’s universe that provoked us when we thought about the vehicle’s design. The spiral repeating lines from the Na’vi reflect the illumination of the multifunctional control element in the centre console that allows human and machine to merge.
But there’s more. Köhl added: “The 33 bionic flaps on the back of the vehicle are reminiscent of scales from the dinosaur-like creatures from the film, and they move and breathe and live.”
