My feelings are not this black and white. I think better communication of features being worked on in some cases would not hurt sales.
The killer for me was not something big like AP1 moving to AP2, it was folding 2nd row seats in the MX. I gave up that they were even working on them and bought an MS. The MX without folding seats made absolutely no sense for a retired couple with no kids.
Now I'd like to tow a small travel trailer and cannot. I refuse to throw away the money I'd lose trading in the MS.
So yes, I wish they could have said "we'll have folding seats". Instead of "these seats are a sculptural work of art, why wouldn't you want them?"