Everyone knows the short term goal is 25% gross margin on the Model S production. Musk recently also said that gross margin should achieve Porsche's margin which at one point was close to 50 percent. So i want to know how Musk can be telling his investors we are going to overcharge for his car while maintaining a goal of affordable cars for the masses? I am not saying Tesla needs to maintain 10% Gross like the GM's and Ford's in the world, but how much is too much? Am I missing something or is musk just raising the hype again?