Toronto International Car Show Report (multiple posts)
The Toronto International Car Show is one of the bigger shows in North America and comes early in the year.
Overall Takeaway: This was NOT the year of the EV breakout. There were more EVs and they were more predominately displayed but everyone is still trying to hock ICE vehicles. I continue to be amazed the money that is spent at these shows. Attendance was brisk (temperatures in Toronto were cold that week and, well, what else can one do?). I found the folks manning the booths (who are often not even employees) to be widely unknowledgeable about EVs. Simple questions elicited blank stares or 'go to the website'.
Toronto has a 'Plug and Drive', a not-for-profit facility where consumers can go and test drive most of the EVs for sale in Canada (except Tesla's, who does not participate). Plug and Drive was prominent at the show offering EV test drives (in Toronto traffic
).
Notable no-shows: Mercedes and Volvo. No booth for either of these companies. I do wonder about the future of these shows as there are a myriad of other ways to reach potential customers these days.
Dinosaurs (will they become extinct?): Subaru, Mazda, Acura, Lincoln, Infiniti, Lexus, Cadillac. These companies had no pure EVs in their booths and many of them didn't even have a hybrid. A few talked about having a concept car or a prototype...somewhere. 'EVs are not ready for the general public' said the Subaru guy. Subaru spent a ton of money with billboards everywhere even outside their booth.
Best of the rest: Kia, Hyundai. Each had 2(!) pure EVs in their booths. Hyundai even had an 'Electric Avenue'
Hyundai IONIQ (This might be the best competitor to the Model 3 for price & range - yes I know, the range...)
Hyundai Kona Electric on 'Electric Avenue'
Kia Soul EV (these sell decently well in Canada)
Kia Niro (Plug in Hybrid shown here)
Kia loses 1 point however for having a ICE SUV vehicle next to their 'electric vehicles' sign
:
Ford was trying to sell trucks but did have a big mach-e display with an interesting(?) wireframe mustang:
Audi had the E-tron which is fine looking car in a sea of ICE cars.
The Chevy Bolt was much less prominent that last year. As far as I could see no mention of any other electrification plans from Chevy.
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