...Toronto International Car Show Report 3 (last one)
Honda had the clarity (also available - not really- in a hydrogen variant) and nothing else.
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BMW had the Mini-e displayed prominently and the i3 (which is to be discontinued) but the main booth was particularly void of EVs except tucked at the back was this X3 plug in hybrid. Due next year...
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Other notables. Mitsubishi had a plug in hybrid. Jeep had nothing (should be in the dinosaur section but they are differentiated by brand). Nissan had a huge wall with 'zero emissions' in huge letters and exactly 1 EV (the Leaf) in the booth. In fairness they have been improving the Leaf incrementally over the years but it was still a sea of ICE vehicles in the booth.
Tesla
Again Tesla was down stairs in the 'Exotica' section surrounded by Alfa Romeo, Lotus and the like.
View attachment 516830 Observations:
- Lowest key booth at the show. They could hardly have tried less.
- Booth was crowded.
- No Model Y! This is amazing seeing as first deliveries will be within a month of the show ending. They are trying really hard NOT to sell the Y. Model 3 anyone?
- Staff was knowledgeable of course but not heavy on the sales.
- Line up to get into the 3.
- Most under 30 know about Tesla. Everyone under 20 does.
- A few families dragged to the booth by their kids.
- X doors still continue to awe people.
Irony moment 1. Physically exactly opposite the Tesla booth was a pair of classic performance cars:
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Every few hours they would dim the lights, start these cars, and to great fanfare rev the engines (to a plume of smoke despite the ducting) to incredibly loud noise levels. Across the sat the Performance S in silent smug contemplation.
Irony moment 2. Reflecting on the map I could not help but notice disruption Tesla is causing. Check out the show map:
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I shaded the big 3 in in yellow. As of March 1 the market cap of 'tiny' Tesla was $122B. GM, Chrysler and Ford combined was $87B. Wonder what this map will look like in 5 or 10 years? The market believes it will be different.
Finally this was in the Ford booth:
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It is still an amazing piece of engineering but just seems ridiculous now.
I believe that one of the next 3 years will see a big change in attitude and focus from the incumbents but there was no sign of it this year. They need to sell what they have I guess. Can they change in time?