About the letter:
Pos:
- 2018 most successful year in history
- Focus now on cost cutting
- Reducing 7% of workforce while having added 30% last year is still growing the workforce and increasing productivity
- Reiterating that costs need to go down in order to deliver $35K model
- Q4 GAAP Profit again ( 2 Q in a row!)
- Target a tiny profit for Q1 with hard work, luck and efforts
- In May to deliver at least (!) the MR 3
- Many engineering improvements in the coming months
Neg:
- Tesla need to work harder to survive
- Up against massive entrenched competitors
- Profit in Q3 mainly because of high sales of premium M3 in NA
- Less profit in Q4 then in Q3
- Target just a tiny profit in Q1
- Mid Range 3 needs to be delivered to keep demand high enough
- Need to go for lower cost models even more important after incentives drop again in July
So in a nutshell Tesla announced to reduce 23% of the workforce they added last year continue to increase the output in order to improve profitability and reduce costs to roll out the MR and SR in Q2/Q3.
By doing all of that they are pretty sure they hit a profit in Q4 and will in Q1.
For me this are positive news unless you did expect a massive profit in Q4 and Q1 which is now rather a moderate one. Clearly bears will paint their negative picture again but I cannot really find a big negative in the letter other than they did what they did before which is growing and increasing productivity in waves to move to a situation where they can roll out low cost cars for a profit.
Profit expectations will be low after that letter and looking what happened in Q3 that could be helpful to surprise at ER.