Mars ☰mperor
Member
Chiming in on the advertising discussion — I’d much rather see any extra funds poured into R&D rather than advertising.
Elon has said “pace of innovation is all that matters in the long run.” Twitter
The speed and quality of Tesla’s innovations have been the key to its long-term success. To build on that success it has to keep investing in innovation and product development. There are enormous opportunities and demands for R&D investment, including:
Battery chemistry and pack design
Design and development of Model Y, pickup, Semi, Roadster, less expensive sedan
Manufacturing robotics, software and AI for auto, batteries, storage and solar products
Inverter technology and manufacturing for auto, solar and storage products
Self driving technology
Solar panels and solar roof technology and materials
Megacharger and SuperCharger technology and manufacturing
Etc
Tesla’s R&D has generated tremendous value and competitive advantages in so many critical areas. If extra opex is to be spent, as a long-term investor I’d MUCH rather see it invested in innovation than advertising.
When Tesla gets its innovative products to market it has no trouble finding customers.
Yeah, I also would like to see money being poured into R&D instead of ads.
The problem is that so many consumers are uninformed or even misinformed. I think we've all seen too many examples in our lives, not just related to Tesla. But when it comes to Tesla, to quote Elon, for most consumers, I think it's "stupidity squared".
Hopefully, the word of mouth effect gets even stronger as Tesla delivers more cars to more owners. We get a lot to do.