So my hypothesis is that the Bolt was mainly a concerted attempt to sabotage the Model 3 with a combination of:
- Classic price dumping:
- GM sold the Bolt ~$10,000 below cost
- LG Chem gave GM a special battery modules deal of $140/kWh, well below production and market prices (they were super unhappy when this leaked - other OEMs were getting $200/kWh deals ...)
- Anti-Tesla PR directed at consumers and investors:
- The infamous Chevy Bolt drive-by event of Fremont that mocked Tesla's manufacturing delays
- Non-stop characterization of the Bolt by Wall Street and the complicit business media as a "Tesla killer"
- Non-stop misleading tear-downs and bogus margin calculations suggesting that the Model 3 is not competitive and cannot generate a profit.
- GM hoped to not just cut off Tesla's air supply (demand in the U.S. sedan market), but also pressuring Tesla into making mistakes and trying to squeeze Tesla's source of funding. Note how there never was a SUV version of the Bolt...
Once GM and LG saw that these tactics aren't working (or rather, that they stopped working - these measures certainly had a damaging effect and reduced demand as well), once they saw that the Model 3 is crushing the Bolt and now that Tesla has a $35k car out there that is superior to the Bolt in everything
including price, GM quietly started de-emphasizing it: it's cheaper for GM to buy the regulatory credits from Tesla directly than to burn the money on more Bolts produced...
I believe the Bolt was never anything else, and the dealership shenanigans to further sabotage even the Bolt were on top of it - because that's what dealerships do. Both GM and LG knew that the economic basis for the Bolt is not there, that it's an expensive lie, that it was purely a force-financed move to choke Tesla in their home market. GM's primary response, modus operandi and 100 years old corporate history in North America against major competitive threats is to attack the economic basis of the competition with any method available, not to out-innovate them. GM will innovate only if every other measure fails, because R&D is the most expensive and riskiest of methods to compete.
If they truly want to compete with Tesla they'll have to do it the hard way, grounds up - not via a repurposed production line of ~$20k ICE vehicles.