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doug

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Anyone know anything about this?

Gary Mintchell's Feed Forward

... the keynote innovation presenter Martin Eberhard, founder of Tesla Motors Inc.

Successful serial entrepreneur, Eberhard led the audience through the process of deciding upon a project then through the development of the car. The initial team (of two) decided on energy savings after listening to President Clinton talk about global warming offering the biggest opportunity since the mobilization for World War II plus remarks of Secretary of State Condoleza Rice talking about national security tied up to energy usage. Electric cars seemed to be the best bet. The question was how to fuel the batteries. They settled on lithium-ion batteries much like the ones powering this MacBook Pro I'm writing this on assembled on a Lotus sports car chassis. We saw production model number 2. If you have a spare $100,000 to put in a car, put your name on the list and never buy gas again.

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Meet Innovation Experts
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Martin Eberhard

Innovator and Co-founder, Tesla Motors


  • Named one of the Top Innovators of 2007 - Fortune Magazine
  • Top 50 list of People Who Matter Now - Business 2.0
  • Tesla Roadster is an “Electric Dream” - Newsweek
  • Tesla named 2007 Car of the Year - Wired Magazine
One of Fortune Magazine’s Top Innovators and the man who founded the revolutionary car company, Tesla Motors, Martin Eberhard is waking business audiences up to the idea that Innovation is the key to success and the key to leveraging the latest trends.

From the Rocket eBook to the Tesla Roadster, the visionary Eberhard is continuously pushing the envelope and changing the way we think, whether about business innovation or the business of Green, product development or production.

“Martin Eberhard’s high-tech, battery-powered electric car is less about bland eco-consciousness than about sex and speed. The Tesla Roadster goes over 130 mph, and goes more than 200 miles on a single charge. It’s also helping to save the earth. No surprise that the likes of Larry Page and Arnold Schwarzenegger have lined up to buy the six-figure super car. “

“Tesla’s ambitions go beyond becoming a battery supplier and creating a sports car for the Hollywood set. The company’s aim is nothing less than becoming the plugged-in Henry Ford, electrifying the highways for the multitudes.”
-Newsweek Magazine "



A process can be simple
Innovation is the key word and Martin Eberhard, co-founder of Tesla Motors talked during his keynote address this morning about how he was able to innovate and create an electric-powered sports car by using some simple level headed thinking.
"Fuel cells were hot in 2003 and everyone said we were in the hydrogen economy and we were all going to be driving fuel cell powered cars. But you had to think where the hydrogen came from. One important ingredient to make hydrogen is electricity."
After analyzing the situation, Eberhard thought why not just go straight to the source and use electricity without creating a process on board the car to generate electricity.
He said with today’s solar energy technology, he can power his car and house and have some electricity left over. So why use a fuel cell to generate power, when you can do that at home to power your car and home.
His car, however, could not be just a typical looking "glorified golf cart."' It had to be cool looking. That is why he partnered with Lotus and created a sports car run on battery power.
That is where another innovation came in. That is the type of battery the car should use. Traditionally, electric cars used the acid based battery, but Eberhard wanted to use a lithium ion battery, the same product used in a laptop computer.
With that innovation, and quite of bit of trial and error, Tesla Motors is now out in front of all the major auto companies in producing an electric car."
 
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