It would be hard to argue that the end of the 3rd quarter was hard on Tesla’s employees and customers. I can imagine things could be even worse in December. On top of the usual end of quarter rush, Tesla will be faced with the holiday season and the possibility of more weather related transportation delays. It will be hard enough to get Tesla employees to work extra around Christmas, and nearly impossible to get shipping partners to put in extra time. Delays that push delivery into January could cost customers $3500. To avoid a disaster that could do even more harm to Tesla’s reputation here is what I think they should do.
1. Give new orders delivery time frames of Jan-March. Better to under promise and surprise someone with an early delivery if they can.
2. Work like mad to deliver all existing orders by December 1. Consider it a practice run for the real end of quarter.
3. Sell any extra production in December as inventory vehicles wherever they can transport them. Hold “delivery events” like they did in California all over the country, but make them open to anyone who wants a car. No reservation required. These events themselves may generate more demand. Especially with the tax credit about to expire.
1. Give new orders delivery time frames of Jan-March. Better to under promise and surprise someone with an early delivery if they can.
2. Work like mad to deliver all existing orders by December 1. Consider it a practice run for the real end of quarter.
3. Sell any extra production in December as inventory vehicles wherever they can transport them. Hold “delivery events” like they did in California all over the country, but make them open to anyone who wants a car. No reservation required. These events themselves may generate more demand. Especially with the tax credit about to expire.