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Ceramic coating protects again scratches

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There’s a company in my area of Tampa Bay, where they swear their particular “special” formula of ceramic coating protects the paint so well that it holds up against key scratches.

I know there are some paint protection specialists here. Please chime in, and give me some input. I’d like to know what your take on this is.

This is a video that the guy has posted online showing a demonstration of the product’s protective properties, where he has one side of the hood coated, but not the other side.


I just realized the title text came out as ‘again,’ where it should have read, ‘against.’ If a mod could fix it I’d appreciate it. My apologies.
 
I just watched the video, looks like a scam to me. Seems like he's using and old, worn, brass key to try and scratch the paint. Using a worn side on the 'ceramic' side, and a sharper, unworn edge on the other side of the hood. Plus, not a professional video by any means. You don't curse during a sales pitch.

I had my new M3 about a month and I went to a professional detailer for ceramic coating. He charged $800 and also coated the glass. We discussed how much glass was on the car, and the glass coating is cheaper then the ceramic. Since he was saving a lot on the ceramic, he threw in the glass coating for free.
The ceramic is good for 3 years, I could have spent more for longer lasting ceramics, but 3 years was the right balance of cost vs time for me. And I can always recoat in 3 years.
The car had to cure overnight, I picked it up the next day and the car felt like glass. That was 2 months ago, and it still shines. Water beads up really well, but I would imagine it would still scratch under the right (or wrong) circumstances. The glass protection also causes water to bead up, put to say it feels like glass sounds kind of stupid. I would definitely do this again, but I think the installer is key to these products being applied correctly.
 
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I had my new M3 about a month and I went to a professional detailer for ceramic coating. He charged $800 and also coated the glass. We discussed how much glass was on the car, and the glass coating is cheaper then the ceramic. Since he was saving a lot on the ceramic, he threw in the glass coating for free.
Maybe I am out of touch with what is going on, but $800 for ceramic coat sounds expensive considering it took me 3 hours to wash, claybar a couple Teslas, and ceramic coat. The product cost me $75. Sounds like expensive labor, but maybe I am wrong. What am I missing here? :)
 
Maybe I am out of touch with what is going on, but $800 for ceramic coat sounds expensive considering it took me 3 hours to wash, claybar a couple Teslas, and ceramic coat. The product cost me $75. Sounds like expensive labor, but maybe I am wrong. What am I missing here? :)
Agree, IF of you rhe time and can hold in a garage for curing time
Definitely DIY
Quality ceramic can cost $100 per bottle and with two coats $200 just for ceramic
Not $75 :)
 
I also agree that there is no way their ceramic coating protects from scratches as well as PPF. Xpel PPF Ultimate Plus is 10 Mil thick, which is the equivalent of 254 microns. A typical ceramic coating is 10-20 microns thick. Unless their ceramic coating defies the laws of physics, there is no way it protects as well as PPF.

Although it is true that a DIY ceramic coating is usually a lot cheaper, keep in mind that a reputable professional detailer will often include a one or even two step machine paint correction/polish to get the paint as clean and as defect-free as possible. Yes, you can also do a paint correction/polish yourself but you will need a DA polisher, various cutting/polishing pads, and other materials. Plus, you will have to devote anywhere from several hours to an entire weekend to get the job done. Some people like me who are into car detailing might really enjoy doing their own ceramic coating, but I totally get why others would prefer to pay a professional to do it for them.
 
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