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Discussion in 'Cars and Transportation' started by TEG, Mar 26, 2010.
Study: 1 in 4 Consumers Considering a Plug-In Car | Autopia | Wired.com
Or spun another way...
Survey says: Only one-quarter of Americans would consider an electric car - Autoblog Green
The fact that most consumers would only consider an EV if it cost no more than an ICE proves they have zero understanding of the gas savings and how it affects overall budget.
Useless Surveys about inexistent products.
Market studies about products the consumer has whether seen nor experienced are highly speculative and are well known for their spurious conclusions. That money and energy would be better spent on product development. The marketing literature abounds with anecdotal evidence of this phenomenon.
Not to mention the toehold of disruptive technology.
Those Study results quickly become obsolete when the product is in the hands of evangelists who take the product across the chasm.
Another Study bt Accenture
Survey shows buyers have unrealistic expectations for hybrid and electric vehicles — Autoblog Green
Can we rename this thread "EV future and acceptance"?
J.D. Power says chances to really drive green in 2020 are "More Hope than Reality"
Very interesting to see Gartner's hype cycle...looks very true for many new products & industries.
I would agree that the EV industry on the whole may be subject to Gartner's cycle...I don't think that it will apply to TM products in the near future though...jmo