Anyone notice how many times the phrase "1/6th the atmosphere on Mars" appeared in that paper? That's not exactly a relatable reference for most people, but it's an easy one if you're already doing the math in your head on how to build a long distance transportation network between Martian colonies. It's even more suited for there than here -- routing is even easier, the lower pressure differential may mean you don't need quite as heavy gauge steel for the tubes, and you need pressurized cargo pods anyway.
I noticed that too! Loved the cross references.