I limit state of charge because every battery I've seen tested lasts longer at lower states of charge and temperatures. And while I love that the packs in the Model S are holding up well, we don't have decades of data on how well these batteries will hold up, and I would much rather have a pack that lasts 25 years instead of 15 years.
Having said that, if you're completely certain there will be no difference in lifespan by charging to 90% instead of 70%, I'd be happy to charge to 90% daily when you put up enough to cover the replacement of my pack in an escrow account.