I'm trying to solve this issue myself.
The cloud profile feature is not well documented, or implemented. There's nothing in the manual that tells you how to get it on the car if its missing. There is no login feature in the car per se. Its supposed to 'just work'.
It DID just work on my Feb 2022 built M3LR. The feature came with an update, and when I updated I had a new profile on the car with my account photo and email address in addition to the manual profile I originally created. This meant I had to re-do all the settings in this new cloud profile. Ok fine.
It worked well until I had to have my main computer replaced due to the cellular modem failing. (Parked underground at a hotel for 24 hours, lost connectivity, which is normal. Came back to street level and the LTE never reconnected. Took it into a SC and they couldn't fix it, so they replaced the mainboard.
Since then, I had to re-add a new driver profile for myself, and re-configure all my preferred settings. My cloud profile that WAS on my old computer never showed up. My wife who was added to the car before the replacement computer is showing up.
I just tried removing my phone key from the car, logged out of the app on my phone, removed the bluetooth connection and re-did everything. Thinking that would trigger the system to pushing my cloud profile down to the car. Nope, not yet anyways.
There should be a way to trigger this in car, a login feature or something. Or else what good is it?
If anyone has a solution other than wait for an update, I'd love to hear it
p.s. I was in a SC for service and asked the new car delivery team lead about this issue. He is the most knowledgable person at the SC and he didn't even know how to get it on the car 100%. He said some new cars already have the owners profile on when they take delivery, no intervention required by his team or the owner. Some don't, so they have to go through the manual driver profile setup with the new owner. It probably shows up later for these new drivers. <shrugs>