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New Mercedes AA battery powered car
- Thread starter mspohr
- Start date
WaitingForTes
Member
I know someone who does a lot of advertising and marketing work in the luxury car market, and they said "whoever did this spoof did they're homework and really nailed the style."
AZ Desert Driver
Rare combination
The video just behind the "AA" model was about rats eating car wires. We have that problem in spades in the desert. Anyone thinking about how many wires are exposed on a Model S and what it would cost to repair pack-rat damage? Will a Model 3 have good protection for the insulation?
Can't help but wonder if (major car buff) Jerry Seinfeld helped write the ad. Does Jerry own a Tesla?
AZ Desert Driver
Rare combination
Did anyone notice the pack-rat eating car wire video? Should I be worried about exposed insulation?
WaitingForTes
Member
HankLloydRight
No Roads
HankLloydRight
No Roads
I don't think it was a hit against either... it was a satire piece on automotive marketing, that can make anything sound good.
SNL just loves to "overdo it" -- witness: Colon Blow: Watch Colon Blow from Saturday Night Live on NBC.com
SNL just loves to "overdo it" -- witness: Colon Blow: Watch Colon Blow from Saturday Night Live on NBC.com
BluestarE3
Active Member
I think if it were anti-EV, they would have shown a "weirdmobile" instead of a Mercedes. To me, it's more to satirize how traditional car makers, especially luxury brands, are responding to the sea-change started by Tesla. Instead of making a compelling, competitive vehicle, they are offering a 53-mph car using 9,000 AA cells as their answer to range anxiety. If there's anything the 400,000+ Model 3 reservations has shown, it's that a sizable segment of the population (through Youtube drag race videos and social media) knows that an EV, as done right by Tesla, is fast, has long range and convenience via Superchargers. So, I believe this is the intended audience for this satirical TV ad.
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ok, I can see that, I guess I was just in a different frame of mind when I watched it. Tesla is the only one that uses thousands of small batteries and since it's the most popular EV right now, I couldn't decided what they were referring to....BUT, I would think since SNL casts are always a younger generation they would get EVs.
BluestarE3
Active Member
I think this also is their way of poking fun by envisioning, satirically, how another manufacturer tries to ape Tesla's design, but poorly. Instead of using thousands of low-cost rechargeable cells to build an integrated RAID-like battery pack, the response is to use thousands of discrete non-rechargeable cells where the health of each cell is monitored by the software and displayed on the screen so the owner can replace them individually as needed. And instead of plugging in to refuel the car, you pull the fabric strip to discharge all 9,000+ cells and replace them with fresh Duracells kept in the trunk.
If anything, it may be seen as a pro-Tesla "ad".
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