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New Mercedes AA battery powered car

Discussion in 'Electric Vehicles' started by mspohr, Apr 17, 2016.

  1. mspohr

    mspohr Active Member

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  2. WaitingForTes

    WaitingForTes Member

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    I know someone who does a lot of advertising and marketing work in the luxury car market, and they said "whoever did this spoof did they're homework and really nailed the style."
     
  3. MacroP

    MacroP Member

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    Excellent video.

    The video is on YouTube too if you can't view due to location restrictions.
     
  4. AZ Desert Driver

    AZ Desert Driver Genesis - The Beginning - MS60D in its nest

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    The video just behind the "AA" model was about rats eating car wires. We have that problem in spades in the desert. Anyone thinking about how many wires are exposed on a Model S and what it would cost to repair pack-rat damage? Will a Model 3 have good protection for the insulation?
     
  5. PaulR

    PaulR Member

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    Quick, buy stock in Duracell before it goes up! ;)
     
    • Funny x 1
  6. wws

    wws Member

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    Can't help but wonder if (major car buff) Jerry Seinfeld helped write the ad. Does Jerry own a Tesla?
     
  7. AZ Desert Driver

    AZ Desert Driver Genesis - The Beginning - MS60D in its nest

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    Did anyone notice the pack-rat eating car wire video? Should I be worried about exposed insulation?
     
  8. WaitingForTes

    WaitingForTes Member

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    I kind of doubt it, I thought we has all about classic cars.
     
  9. HankLloydRight

    HankLloydRight Fluxing

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  10. ggies07

    ggies07 Active Member

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    So was that a hit against EVs or Mercedes....seemed more like an EV which is a shame.
     
  11. HankLloydRight

    HankLloydRight Fluxing

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  12. BluestarE3

    BluestarE3 Active Member

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    #12 BluestarE3, Apr 19, 2016
    Last edited: Apr 19, 2016
    I think if it were anti-EV, they would have shown a "weirdmobile" instead of a Mercedes. To me, it's more to satirize how traditional car makers, especially luxury brands, are responding to the sea-change started by Tesla. Instead of making a compelling, competitive vehicle, they are offering a 53-mph car using 9,000 AA cells as their answer to range anxiety. If there's anything the 400,000+ Model 3 reservations has shown, it's that a sizable segment of the population (through Youtube drag race videos and social media) knows that an EV, as done right by Tesla, is fast, has long range and convenience via Superchargers. So, I believe this is the intended audience for this satirical TV ad.
     
  13. ggies07

    ggies07 Active Member

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    ok, I can see that, I guess I was just in a different frame of mind when I watched it. Tesla is the only one that uses thousands of small batteries and since it's the most popular EV right now, I couldn't decided what they were referring to....BUT, I would think since SNL casts are always a younger generation they would get EVs.
     
  14. BluestarE3

    BluestarE3 Active Member

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    I think this also is their way of poking fun by envisioning, satirically, how another manufacturer tries to ape Tesla's design, but poorly. Instead of using thousands of low-cost rechargeable cells to build an integrated RAID-like battery pack, the response is to use thousands of discrete non-rechargeable cells where the health of each cell is monitored by the software and displayed on the screen so the owner can replace them individually as needed. And instead of plugging in to refuel the car, you pull the fabric strip to discharge all 9,000+ cells and replace them with fresh Duracells kept in the trunk. :)

    If anything, it may be seen as a pro-Tesla "ad".
     

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