For those not wanting to read the entire article, it basically says that Tesla achieves their higher than competition range via:
- tight vertical integration
- allowing customers to push the batteries to their limits, allowing Tesla to advertise and sell almost 43% more range than they are willing to cover under warranty
Point 2 is basically bullshit, and the article contradicts itself... If you take the article figures, the Audi e-Tron has a 9.2% reserve, while the Long Range S has a 6.1% reserve. OK it's smaller, but more subtle than "Unlike other automakers such as Audi, Toyota, or Mercedes, Tesla gives drivers access to the entire pack capacity."
And, most EV car makers (including Audi) have the same 70% capacity warranty. So basically, point 2 can be applied to any car manufacturer. Remember that 1/0.7 = 1.428, this is where the "43% more range" comes from.