Fwiw, I got quotes from Murphy, Kolb and Root. Murphy quoted the lowest price, but it was over the phone--they seemed reluctant to come out and actually look.
I went with Root. They weren't too far off Murphy, and they came out, looked around and provided some good input on where to put everything.
Had a 14-50 put in at the driveway in back and a 5-20 put in on the light pole in front. Total was about $1500, but each was at least a 30' run from the panel.