Probably correct to say that a secondary to fund a gigafactory will stand to push Tesla's competitive advantage out another 3 years at a minimum and makes the assault on the mass market very real. It answers the two key bug-bear questions, battery supply and batter cost for a mass market EV. Little teaser about the Gen III towards the end of this sound track of a Tesla presentation to the Florida Senate yesterday.
Tesla Motors At Florida Senate Committee on Transportation 20140220 by John Gardi on SoundCloud - Hear the world’s sounds
"Gen III will not be a compromise to the Model S, it will be comparable in terms of performance and be every bit as feature rich, we get there through economies of scale" - words to that effect. Complete overkill when it comes to competitive advantage in a $35K base price range. I'd gladly buy a bit of giggafactory to have a bit of that action, I suspect that institutions presented with that understanding will agree wholeheartedly.
Tesla will be raising funds having demonstrated repeated quarters of solid cash flow positive growth and funding is required for a specific and very attractive purpose. This is nothing like the same thing as a secondary to replace working capital burnt due to cash flow negative expansion.
I expect the market appetite for growth going into the gigafactory funding announcement exceeds the concern about an offering related dip and I expect the bookmakers for the offering will be very helpful with analysis (compliments to Adam Jonas) and will again make a book of committed longs to deny short covering as they did following Q1. I am incredibly suspicious that Musk blundered his lines on the Q3 call and even told journalists that "it was not so stupid to short TSLA" prior to Q3 in order to
full up the stock with shorts to pay for this gigafactory.
Unlike the shorts (Kass I hope you are listening) longs have nothing to fear.
Would not be surprised to see the $220 back on the table tomorrow.