Good response, but you might have missed my point; I think we'd see pretty stunning results if (and it won't happen) Tesla suddenly started advertising in the mainstream media anywhere near the extent that legacy auto does. No, Tesla doesn't need to for sales, but the point is made, and I think most would get this without further explanation.
Tesla, as driven by Musk since day1 of his arrival there, has created disruption in just about every corner of the world's major markets; oil & fossil fuels, automobile manufacturing & dealerships, LOBBYING POWER by both of those broad entities, and MEDIA. None of these interests are very happy about the prospects of losing their revenues, let alone their existence. None of these are going to do anything less that throw shade at Tesla, let alone other projectiles from their defense armories. And they are armed very well.
Now, as an experiment, let's imagine that Tesla has at least befriended one of the legacy giants that at the moment are unhappy with them. The Media. The YouTube clip I shared earlier shows that Elon is acutely aware of this. I imagine this is a major motivational factor in his interest in buying T$witter. If asked at this time, he might agree with anyone suggesting that his $44 billion dollars might have been better spent on 10 years of an advertising budget benefitting the major media outlets.
Elon's strategy of going into Mordor and befriending the Orks & Urukai in Texas was a genius move from a genius mind. I suspect we'll be seeing more of these kinds of moves as we go forward.