Worldwide demand for $55,000 cars = 3M
Worldwide demand for $35,000 cars = 15M
This is why they want to introduce SR asap.
Great interview and very insightful analysis. Like that.
Interestingly all analysts I did read from or listen to since the letter was released are positive about the move to layoff 7% and improve productivity. So I do see a fair evaluation of the situation from most. Thats great.
What investors miss though is that Tesla already today has with the M3 at about § $ 55k a car that is sold with a very healthy profit but no other car manufacturer has yet a profit like that or they even accept a loss per EV. Thats outstanding as such and although there is an initial order wave Tesla has worked through in the US and will in EU and China for the premium models a stable demand for this will be visible in the quarters to come and continue.
The 3 attracts a log of consumers after driving it the first time from other and lower budgets and that will continue. Tesla may got a sense about the demand for the premium model going forward in the US but they do not know about EU and China and I predict the high cost model will be very popular here. So we can expect a high continues sale of the high priced 3s beyond $50k for the years to come.
The important factor now is that although Tesla is alone in that price segment with profitability they now shift gears and cuts costs even further to be able to bring the MR as well as the SR to market for a profit and by doing that as a side effect also improve the profitability of the LR further. That last part I heard nobody talking about and that is completely overlooked. Is another profit lever that will help to exceed results.
Also we heard that the Supercharger costs go up globally in my understanding to get cost under control and enable funding for expansion of SC out of the charging rates. Thats very good an another measure to get cost down. Analysts BTW evaluate a spin off from the SC network with a market cap of $30bn today.
With the plan to double that SC net in 2019 we are end of the year at $60 bn market cap for that sub unit of Tesla alone which is how Tesla is evaluated today! That should give everybody a good understanding how tremendous undervalued the company is today at Wall Street. Its like as of today with the usual 12 months evaluation period the market is considering all cars, AP, batteries and solar Tesla does produce including all GF to be valued a 0 USD!
The letter yesterday triggered some investors to believe Tesla is in severe trouble but the fact is that they are moving on the next level leaving all other EV manufacturers even more behind. Remember Tesla could say we stay where we are produce the + 50k 3s for EU and China now too build maybe 500k EVs a year and have a nice profit. But want they do is tighten the belt and move ahead as an example what is possible.
The sentiment in the market is that Tesla is fighting for survival again and they are not out of the woods as thought. The reality is Tesla has a stable profitable business they could just continue with but they are more ambitious and want to bring EVs for people with smaller budgets for a profit too.
What we have seen yesterday with that dramatic SP drop is panic sell because people had a difficult time to really understand what Elon did express in that letter. Analysts did to my surprise a much better job than in the past and I applaud that.
I predict that both Q4 and Q1 and Q2 will surprise positively and with the low expectations we have today it could set the scene for a more steady upward trend of the stock hopefully breaking out of the ATH this year.