One of the things people keep forgetting is that the reason we can call Tesla out on missing targets is because they give us those targets in the first place.Elon's timelines/guidance should always be understood in the following context:
Elon cannot make any other estimates: he has no real notion about the distance in capability between himself and others, and he certainly doesn't assume or expect failure, because he usually sees the path forward on a first principles basis. The farther out the end of a project is, the worse his estimates are usually.
- "If that job was done by clones of Elon Musk, working 24/7, sleeping on a couch, and if absolutely everything went well, then we'd be ready in that time frame. Perhaps."
But it doesn't matter - just multiply all his estimates by at least 2x. What matters is that Elon gets the really difficult aspects of his job right: he knows in which direction to go and he knows whether something is possible with the resources available.
That ability of Elon is really uncanny: it was amazing to see how within 10 short years he effectively threaded the needle with similarly fanatic people at SpaceX and pulled off something that a planetful of literal rocket scientists genuinely found to be somewhere between "impossible", "unfeasible" or "uneconomical": launching and then landing commercial scale liquid fuel orbital boosters able to launch huge geostationary satellites, financed as a side R&D project of a regular launch system. There was very little FUD: it was the absolutely honest, informed opinion of most of them that it's not worth going there.
Similarly, he knew the Model 3 would be a hit and could be made. This is what a CEO needs to be able to do, and screw timelines, that's only something you know after the fact anyway, for any reasonably complex high-tech project. Any manager who says they can keep timelines is either lying or is wasting money.
That new Mercedes EQ 400 or the BMW iX3 concept... which week or month are those coming out? They gave us target years. How many will be produced weekly and what's the progression of the weekly ramp? Oh, they didn't even disclose annual targets. Even the Audi e-tron that is coming out soon(ish) and appears to be the closest to production of these 3... the only reason we are thinking they probably plan 50k of those per year is because that's the capacity of the Hungarian electric motor factory. But we don't know the ramp or any other component bottlenecks.
And every other Tesla Killer already in production, even the ones actually good like the iPace, the Kona, the Leaf 2, even the Bolt. Just as we have been saying all along seem to be heavily battery supply limited in production. Jag is limited to like 20k per year but deliveries are delayed. Hyundai is struggling to make the Kona, they made 2200 in June and 1800 in July - that's 3 days (!) of Model 3 production for you in a month (!). The Leaf 2 has several months long wait lines over here in Europe and the Bolt has all but disappeared outside the US - and even there they've only delivered about 2-2,5 weeks (!) worth of Model 3 production in 8 months (!).