Tesla, in my opinion, hasn't made too many major mistakes. But the whole Autopilot, FSD thing has been a huge misstep. That should never have been something public facing. It's still a long way away, but for some stupid reason, it is on the build screen for a new Model S. They really should have kept the tech private until mature and marketed Autopilot like everyone else does, as driver assist. Now we seem to have too many confused drivers who think the car drives itself.
Everyday people drive distracted and run into stationary cars with no self driving or autopilot on. Now we have people driving distracted with autopilot on and on some occasions running into stationary objects and you think the problem is the name? The name doesn't matter, people will drive distracted no matter what. We have an epidemic of distracted driving in cars without autopilot or active driver assist already, so it seems pretty stupid to pretend like the name is causing distracted driving.